How to use GMV to Pay for Ads

Last updated: August 2024

GMV Pay is a payment method you can use to pay for your ads on TikTok with revenue from your TikTok Shop sales. You can set up GMV Pay in Ads Manager or Seller Center. You can use GMV Pay in addition to other supported payment methods for ads on TikTok. Note: GMV Pay is currently under limited testing for invited sellers only.

Before getting started

  • Sign in to a Business Center account with Finance Manager permissions

  • Sign in to a Seller Center account with Finance Specialist permissions

  • You must be signed in to Business Center and Seller Center with the same email address.

  • If you already use monthly invoicing you won't be able to use GMV Pay.


How to set up GMV Pay to pay for ads in TikTok Ads Manager

To use GMV Pay:

  1. Go to TikTok Ads Manager.

  2. Go to Tools in the top menu.

  3. In the Settings section, click Payment.

  4. Add balance or add a payment method with GMV Pay.


You can now use GMV Pay to pay for your ads.


You can create Shop Ads using the Product Sales objective with TikTok Shop as the product source. You can create the following: