Changes that Trigger the Review Process
The following changes to previously approved ads or ad groups will trigger a new review process.
Business Verification (Optional)
Business License Certificate
Business License Number
URL (Landing Page URL or App Store URL ）
Adding New Creative
Cover Image / Video
Ad Copy / Ad Text
For example, Advertiser A edits the URL of Ad Group B which currently has an active status. At this time, the system's review process will be activated. During the review period, Ad Group B will remain active.
If the change has been approved, Ad Group B will be modified successfully and the new URL will be in effect. However, if the review fails, Ad group B will be paused.
To learn more about the different status meanings, see View Campaign, Ad group or Ad Status.
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