Creative optimization
About the Multilingual tool in TikTok Ads Manager
The Multilingual tool within TikTok Ads Manager automatically translates an ad's audio into other languages and adds text captions for those languages. This helps deliver ads to users in their corresponding language automatically.
How it works
The TikTok Multilingual tool is found within TikTok Ads Manager during the ad creation process. When toggled on, an ad's audio and captions will be translated to supported languages for each user based on the user's device language setting.
Availability
Regions: Global
Ad placements:
Automatic placement: all automatic placements excluding Search
Manual placement: TikTok feeds (For You feed and profile feed)
Ad campaign creation type:
Smart+ only, unavailable for non-Smart+ campaigns
Ad formats:
Both Spark and non-Spark Ads, but one campaign must be all Spark or all Non-Spark for the tool to work
Ad objectives:
App promotion: App install only, includes MAI (install), AEO (in-app-event), and VBO (value-based optimization) for Android only
Note: App retargeting and pre-registration are not supported by Smart+, thus are not supported by multilingual tool as well
Sales: Web conversions
