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How to set up a GMV Max campaign on the Open Collaboration page in Seller Center

Last updated: July 2025

If you have or want to publish an Open collaboration plan with a creative affiliate, you can create a GMV Max campaign directly from the Open collaboration page on Seller Center.

Benefits of GMV Max campaign creation on the Open collaboration page

  • Entry convenience: A dedicated entry point for Open collaboration sellers simplifies the ad creation process.

  • Faster launch: Create GMV Max campaigns with just a few clicks, making it easy to get started.

  • Performance optimized: Intelligent-recommended ROI bids empower to optimize your campaigns' performance.


Key concepts

  • ROI Bid: Category-smart recommendations set the ROI bid, ensuring your campaigns are optimized for the best return.

  • Budget: Campaign budget is a default budget and the system will use ad account balance to control ad spending.

  • Campaign schedule: There is no end time for the campaigns.

  • Creative: Leverages all existing authorized affiliate videos, enhancing the effectiveness of your ads.

  • Eligibility: Products must not be running GMV Max campaigns.

You can adjust ad settings for ROI target, budget, and schedule through the Seller Center - Shop Ads tab or TikTok Ads Manager - GMV Max tab.

How to set up a GMV Max campaign on the Open Collaboration page in Seller Center


You can set up GMV Max campaign on Desktop or mobile app for Added products::
Desktop
  1. Log in to Seller Center.

  2. Click Affiliate in the left-hand menu.

  3. Click Open collaboration.

  4. Select Added products.

  5. Select the products you want to add to your GMV Max campaign. You can select up to 50 products. Note: If you only want to add one product, find the product you want and click Edit in the GMV Max column.

  6. In the Batch edit section, click Turn on GMV Max.

  7. Use the suggested Product ROI target or enter your own.

  8. Click Apply to product.


App
  1. Open the TikTok Shop Seller Center App

  2. Go to Affiliate Center.

  3. You can access the Open Collaboration list.

  4. Tap the Ads on the target product

  5. Enter Manage Ad and set product ROI target

  6. Tap Apply


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