Pop-out Showcase is an Interactive Add-on product that delivers key messaging in a memorable fashion and surprises the audience with an unexpected pop-up moment for deeper engagement. A Pop-out Showcase can illustrate a specific product that the brand wants to promote. Pop-out elements are clickable and can drive to a landing page.
The Pop-out Showcase Interactive Add-on supports the following campaign, ad group, and ad settings:
Ad Buying Type:
Reach (Reach & Frequency and Auction)
6-Second Focused View
App Promotions (allowlist)
Ad Format: In-feed Spark Ads and non-Spark Ads
Create a new campaign.
Select objective among Reach (Reach and Frequency and Auction), 6-second Focused View, Traffic, or App Promotions (if the account has been allowlisted for access).
Set up ad group.
Then click Next.
From the Submit Order and Reserve Audience pop-up, click Continue to Ad.
Enable the Identity toggle to create a Spark ad or turn it off to create a non-Spark ad.
Select Single Video as the Ad Format.
Complete ad creative: video, ad text, link, and call to action.
Under Interactive Add-ons, click Create.
From the Interactive Add-on pop-up, choose Premium add-on, select Pop-out Showcase, and click Confirm.
Next, you will need to design your pop-out element.
Under Upload Pop-out image, click Update to upload the pop-out element.
Under interactive guide, write the text that you want to appear under the pop-out element to guide the audience.
Determine when the Pop-out Showcase should appear by either using the video timeline under the preview tool or the video's timeline field.
Set the position where the pop-up will appear in the video by either dragging the pop-up in the safe zone of the preview tool or by entering an exact position in the Pop-out placement field.
Set the initial angle of how the pop-out will appear in the video by dragging the anchor point of the pop-out in the safe zone in the preview tool or by entering an exact angle in the pop-up angle field.
Click Confirm when the Pop-out Showcase setup is done.
From the Ad creation page, click Submit when the ad is ready to be published.
For more information about the Pop-out Showcase ad specifications, please refer to TikTok Interactive Add-on: Pop-out Showcase.