Specifications for Value-based Optimization for app
Value-based Optimization (VBO) will only be available when you have generated over 30 purchase conversions events with value over any consecutive 7 days on TikTok, News Feed App Series placements, or Pangle.
Learn how to promote an app using Value-based Optimization.
Specifications for VBO for app
Specifications for VBO for app on TikTok Ads Manager when you create a campaign:
Supported Campaign & Ad Group Settings | Apps |
Advertising Objective | •App Installs•Catalog Sales•Conversions•App promotion |
Operating System | •Android Only |
Optimization Event | •n/a |
Placements | •All placements, including Pangle |
Location | •All |
Optimization Goal | •Value |
Bid Strategy | •Highest Value•Minimum ROAS |
Note: The placement where you reach the conversion threshold for VBO will determine how you can deliver VBO ads on Pangle. If the threshold is met on TikTok or the News Feed App Series, then use Automatic Placement to deliver the VBO ads on Pangle. If the threshold is met on Pangle, use Select Placement to deliver VBO ads on Pangle.