All Supported In-App Events
Last updated, November 2023

Adjust, AppsFlyer, Branch, Singular, and Tenjin support all 26 in-app events; for Airbridge, Kochava, and DFINERY (Adbrix), the supported number of events may be lower than 26. Please reference the corresponding table below for more details.


For information on supported AEO events, see About App Event Optimization

Event Name

Description

Achieve Level

A user reaches a certain level that you have defined in your game.

Add Payment Info

A user adds their payment information, such as their address or phone number, in your app.

Add to Wishlist

A user adds an item to their favorites or wishlist in your app.

Checkout

A user is ready to check out an order in your app.

Complete Tutorial

A user completes a tutorial in your app.

Create Group

A user creates a group or team in your game.

Create Role

A user creates a role or character in your game.

Generate Lead

A user leaves valuable contact information, such as a phone number or email, in your app.

In-App Ad Click

A user clicks on an advertisement displayed in your app.

In-App Ad Impression

A user views an advertisement displayed in your app.

Add To Cart

A user adds an item to a shopping cart in your app.

Join Group

A user joins a group or team in your game.

Launch App

A user opens your app.

Loan Apply

A user applies for a loan in your app.

Loan Approval

A user receives approval for a loan in your app.

Loan Disbursal

A user successfully receives a loan in your app.

Login

A user logs into your app.

Purchase

A user finishes the payment process in your app.

Rate

A user rates something in your app. For example, reviewing a restaurant.

Registration

A user registers in your app.

Search

A user searches for information, such as the name of a product, in your app.

Spend Credit

A user spends credits, such as in-app currency, in your app.

Start Trial

A user starts a trial of the services you provide in your app.

Subscribe

A user subscribes to a channel or service in your app.

Unlock Achievement

A user unlocks a certain achievement that you have defined in your app.

View Content

A user views important content, such as a product description, in your app.


Adjust Events

For more information, please check


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Add Payment Info

Add Payment Info

Add Payment Info

Add to Wishlist

Add To Wishlist

Add To Wishlist

Launch APP

Launch App

Launch App

Complete Tutorial

Complete Tutorial

Complete Tutorial

Create Group

Create Group

Create Group

Create Role

Create Role

Create Role

Generate Lead

Generate Lead

Generate Lead

In-App Ad Click

Inapp Ad Click

Inapp Ad Click

In-App Ad Impr

Inapp Ad Impr

Inapp Ad Impr

Join Group

Join Group

Join Group

Achieve Level

Achieve Level

Achieve Level

Loan Apply

Loan Application

Loan Application

Loan Approval

Loan Approval

Loan Approval

Loan Disbursal

Loan Disbursal

Loan Disbursal

Login

Login

Login

Rate

Rate

Rate

Search

Search

Search

Spend Credit

Spend Credits

Spend Credits

Start Trial

Start Trial

Start Trial

Subscribe

Subscribe

Subscribe

Unlock Achievement

Unlock Achievement

Unlock Achievement

Add To Cart

Add To Cart

Add To Cart

Checkout

Checkout

Checkout

View Content

View Content

View Content

Purchase

Pay

Pay

Registration

Register

Register


Airbridge Events

For more information, please check:


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Install

Install

Install

Launch App

Launch App

Launch App

In-App Ad Impression

In-App Ad Impression

In-App Ad Impression

Purchase

Purchase

Purchase

Add to Cart

Add to Cart

Add to Cart

View Content

View Content

View Content

Search

Search

Search

Login

Login

Login

Registration

Registration

Registration

Add Payment Info

Add Payment Info

Add Payment Info

Add to Wishlist

Add to Wishlist

Add to Wishlist

Start Trial

Start Trial

Start Trial

Subscribe

Subscribe

Subscribe

Unlock Achievement

Unlock Achievement

Unlock Achievement

Complete Tutorial

Complete Tutorial

Complete Tutorial

Achieve Level

Achieve Level

Achieve Level

Rate

Rate

Rate

Spend Credit

Spend Credits

Spend Credit


AppsFlyer Events

For more information see:


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Add Payment Info

Add_payment_info

AddPaymentInfo

Add to Wishlist

Add_to_wishlist

AddToWishlist

Launch APP

Launch_app

LaunchAPP

Complete Tutorial

Complete_tutorial

CompleteTutorial

Create Group

Create_group

CreateGroup

Create Role

Create_role

CreateRole

Generate Lead

Generate_lead

GenerateLead

In-App Ad Click

InApp_ad_click

InAppADClick

In-App Ad Impr

InApp_ad_impr

InAppADImpr

Join Group

Join_group

JoinGroup

Achieve Level

Achieve_level

AchieveLevel

Loan Apply

Loan_application

LoanApplication

Loan Approval

Loan_approval

LoanApproval

Loan Disbursal

Loan_disbursal

LoanDisbursal

Login

Login

Login

Rate

Rate

Rate

Search

Search

Search

Spend Credit

Spend_credits

SpendCredits

Start Trial

Start_trial

StartTrial

Subscribe

Subscribe

Subscribe

Unlock Achievement

Unlock_achievement

UnlockAchievement

Add To Cart

Add_to_cart

AddToCart

Checkout

Checkout

Checkout

View Content

View_content

ViewContent

Purchase

Pay(Purchase)

Purchase

Registration

Registration

Registration


Branch Events

For more information, please check:


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Install

active

Install

Add Payment Info

add_payment_info

AddPaymentInfo

Add to Wishlist

add_to_wishlist

AddToWishlist

Launch APP

launch_app

LaunchAPP

Complete Tutorial

complete_tutorial

CompleteTutorial

Create Group

create_group

CreateGroup

Create Role

create_gamerole

CreateRole

Generate Lead

sales_lead

GenerateLead

In-App Ad Click

in_app_ad_click

InAppADClick

In-App Ad Impr

in_app_ad_impr

InAppAdImpr

Join Group

join_group

JoinGroup

Achieve Level

update_level

AchieveLevel

Loan Apply

loan_apply

LoanApplication

Loan Approval

loan_credit

LoanApproval

Loan Disbursal

loan_completion

LoanDisbursal

Login

login

Login

Rate

rate

Rate

Search

search

Search

Spend Credit

spend_credits

SpendCredits

Start Trial

start_trial

StartTrial

Subscribe

subscribe

Subscribe

Unlock Achievement

unlock_achievement

UnlockAchievement

Add To Cart

in_app_cart

AddToCart

Checkout

in_app_order

Checkout

View Content

in_app_detail_uv

ViewContent

Purchase

active_pay

Purchase

Registration

active_register

Registration


DFINERY (Adbrix) Events

For more information see: https://help.dfinery.io/hc/en-us/articles/900005322586-Campaign-settings-for-Tiktok-For-Business-formerly-TikTok-Ads-


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Install

install_app

install_app

Achieve Level

achieve_level

achieve_level

Add Payment Info

add_payment_info

add_payment_info

Add to Cart

add_to_cart

add_to_cart

Add to Wishlist

add_to_wishlist

add_to_wishlist

Complete Tutorial

complete_tutorial

complete_tutorial

Create Role

create_role

create_role

Login

login

login

Purchase

pay

pay

Registration

registration

registration

Search

search

search

Spend Credit

spend_credits

spend_credits

View Content

view_content

view_content


Kochava Events

For more information, please check:


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Install

install_app/retarget_app

install_app/retarget_app

Add Payment Info

add_payment_info

add_payment_info

Add to Wishlist

add_to_wishlist

add_to_wishlist

Launch APP

launch_app

launch_app

Complete Tutorial

complete_tutorial

complete_tutorial

Create Group

create_group

create_group

Create Role

create_role

create_role

Generate Lead

generate_lead

generate_lead

In-App Ad Click

inapp_ad_click

inapp_ad_click

In-App Ad Impr

inapp_ad_impr

inapp_ad_impr

Join Group

join_group

join_group

Achieve Level

achieve_level

achieve_level

Loan Apply

loan_application

loan_application

Loan Approval

loan_approval

loan_approval

Loan Disbursal

loan_disbursal

loan_disbursal

Login

login

login

Rate

rate

rate

Search

search

search

Spend Credit

spend+credits

spend+credits

Start Trial

start_trial

start_trial

Subscribe

subscribe

subscribe

Unlock Achievement

unlock_achievement

unlock_achievement

Add To Cart

add_to_cart

add_to_cart

Checkout

checkout

checkout

View Content

view_content

view_content

Purchase

purchase

purchase

Registration

registration

registration


Singular Events

For more information, please check:


TikTok Event Name (Legacy Integration)

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Achieve Level

AchieveLevel

AchieveLevel

Add Payment Info

AddPaymentInfo

AddPaymentInfo

Add To Cart

AddToCart

AddToCart

Add to Wishlist

AddToWishlist

AddToWishlist

Checkout

Checkout

Checkout

Complete Tutorial

CompleteTutorial

CompleteTutorial

Create Group

CreateGroup

CreateGroup

Create Role

CreateRole

CreateRole

Generate Lead

GenerateLead

GenerateLead

In-App Ad Click

InAppADClick

InAppADClick

In-App Ad Impr

InAppADImpr

InAppADImpr

Join Group

JoinGroup

JoinGroup

Launch APP

LaunchAPP

LaunchAPP

Loan Apply

LoanApplication

LoanApplication

Loan Approval

LoanApproval

LoanApproval

Loan Disbursal

LoanDisbursal

LoanDisbursal

Login

Login

Login

Purchase

Purchase

Purchase

Rate

Rate

Rate

Registration

Registration

Registration

Search

Search

Search

Spend Credit

SpendCredits

SpendCredits

Start Trial

StartTrial

StartTrial

Subscribe

Subscribe

Subscribe

Unlock Achievement

UnlockAchievement

UnlockAchievement

View Content

ViewContent

ViewContent


Tenjin Events

For more information, please check:


TikTok Event

TikTok Event Name (Legacy Integration)

TikTok Event Name (SAN Integration)

Add Payment Info

add_payment_info

add_payment_info

Add to Wishlist

add_to_wishlist

add_to_wishlist

Launch APP

launch_app

launch_app

Complete Tutorial

complete_tutorial

complete_tutorial

Create Group

create_group

create_group

Create Role

create_role

create_role

Generate Lead

generate_lead

generate_lead

In-App Ad Click

inapp_ad_click

inapp_ad_click

In-App Ad Impr

inapp_ad_impr

inapp_ad_impr

Join Group

join_group

join_group

Achieve Level

achieve_level

achieve_level

Loan Apply

loan_application

loan_application

Loan Approval

loan_approval

loan_approval

Loan Disbursal

loan_disbursal

loan_disbursal

Login

login

login

Rate

rate

rate

Search

search

search

Spend Credit

spend_credits

spend_credits

Start Trial

start_trial

start_trial

Subscribe

subscribe

subscribe

Unlock Achievement

unlock_achievement

unlock_achievement

Add To Cart

add_to_cart

add_to_cart

Checkout

checkout

checkout

View Content

view_content

view_content

Registration

registration

registration


Recommended In-app Events by Vertical

Vertical

Event Name

Social

Registration


Launch App


Login


Purchase


Rate


Start Trial


Generate Lead


In-App Ad Click


In-App Ad Impression


Add To Cart

Business

Launch App


Registration


Login


Start Trial


Purchase


Subscribe


Generate Lead


In-App Ad Impression


In-App Ad Click

E-commerce

Search


Launch App


View Content


Purchase


Rate


Add To Cart


Add to Wishlist


Add To Cart


Checkout

Gaming

Launch App


Registration


Purchase


Create Role


Join Group


Create Group


Complete Tutorial


Spend Credits


Achieve Level


Unlock Achievement


Checkout

Entertainment & Media

Launch App


In-App Ad Click


In-App Ad Impression


Login


Purchase


Registration


View Content


Subscribe


Generate Lead

Finance

Registration


Loan Apply


Loan Approval


Loan Disbursal

Travel

Launch App


Registration


Login


Search


View Content


Purchase


Checkout


Add Payment Info



Content