App Measurement

List of Supported In-App Events

Last updated: August 2024

For information on supported AEO events, see About App Event Optimization.

Event Name

Description

Achieve Level

A user reaches a certain level that you have defined in your game.

Add Payment Info

A user adds their payment information, such as their address or phone number, in your app.

Add to Wishlist

A user adds an item to their favorites or wishlist in your app.

Checkout

A user is ready to check out an order in your app.

Complete Tutorial

A user completes a tutorial in your app.

Create Group

A user creates a group or team in your game.

Create Role

A user creates a role or character in your game.

Generate Lead

A user leaves valuable contact information, such as a phone number or email, in your app.

In-App Ad Click

A user clicks on an advertisement displayed in your app.

In-App Ad Impression

A user views an advertisement displayed in your app.

Add To Cart

A user adds an item to a shopping cart in your app.

Join Group

A user joins a group or team in your game.

Launch App

A user opens your app.

Loan Apply

A user applies for a loan in your app.

Loan Approval

A user receives approval for a loan in your app.

Loan Disbursal

A user successfully receives a loan in your app.

Login

A user logs into your app.

Purchase

A user finishes the payment process in your app.

Rate

A user rates something in your app. For example, reviewing a restaurant.

Registration

A user registers in your app.

Search

A user searches for information, such as the name of a product, in your app.

Spend Credit

A user spends credits, such as in-app currency, in your app.

Start Trial

A user starts a trial of the services you provide in your app.

Subscribe

A user subscribes to a channel or service in your app.

Unlock Achievement

A user unlocks a certain achievement that you have defined in your app.

View Content

A user views important content, such as a product description, in your app.