Web measurement
How to set up a secure data connection with TikTok through Tealium
Tealium is one of many tools that allows you to share the actions people take on your website with TikTok. When you share website events with TikTok, you can better optimize your campaigns and measure ad performance.
Learn more about data connections and how they work, like TikTok Pixel and TikTok Events API.
Before you begin
Before you set up a data connection with TikTok, consider the requirements for integration and familiarize yourself with the below resources:
You must enable TikTok Deduplication using Event ID.
Since this integration is a dual channel setup, review how to setup TikTok Pixel Tag and TikTok Events Connector.
Enable Tealium e-commerce extension to enable default mappings between Tealium generated variables and TikTok standard web event parameters for TikTok Pixel tag.
Review the pre-set e-commerce extension parameters in the section.
Pre-set E-Commerce Extension Parameters
Tealium e-commerce variable | TikTok parameter mapping |
_ccurency | currency |
_ctotal | value |
_cprod | content_id |
_cprodname | content_name |
_ccat | content_category |
_cquan | quantity |
_cprice | price |
How to set up a secure data connection with TikTok through Tealium:
To set up a secure data connection with TikTok through Tealium:
From iQ Management, go to Tags.
Click Add Tag to add a new TikTok Pixel Tag to the workspace.
Search for TikTok Pixel Tag.
Provide the necessary information regarding the Pixel to configure the tag.
Content Type
Generate Event ID: Enables the Pixel tag to include the system-generated event ID for all Pixel events, and it's required to enable deduplication.
Auto PageView Tracking/Auto Purchase Tracking: PageView is all pages, CompletePayment is when order IDs are populated for Tealium purchase event. PageView and CompletePayment TikTok events will be automatically triggered without event mapping.
Auto Identity Tracking: ttq.identify() fires for every event where user data (email or phone number) is detected.
Configure the Rules and Events for Tealium to determine when a tag loads on your site or app. Note: The default load rule is All Pages, which contains no conditions and is always true.
Search for tealium_event variable to configure the event mappings and select destination.
From the Events section, provide the Tealium event to trigger the TikTok event and select the corresponding TikTok event.
Click the Add button to use the same parameter mappings for multiple events.
To provide custom mappings for different events, you must create a new Pixel tag and go through the steps above with the new mappings or copy the existing Pixel and update the existing fields with the new mappings.
For User Parameters mapping, search for PII data that was collected by the Tealium iQ tag.
Assign the correct mappings for phone and/or email.
Search and select the source variable (Tealium Datalayer variable), i.e. customer_email.
Select corresponding TikTok PII variable for the source variable will map to from the User Parameters section.
Use the e-commerce extension or manual mapping for Standard Tracking Parameters mapping. Note: TikTok Pixel Tag will assign the mappings based on the parameters set by the Tealium e-commerce extension to their corresponding TikTok parameter.
Search and select the source variable (Tealium Datalayer variable), i.e. product_id.
Select corresponding TikTok event parameter. The source variable will map to from the Standard Tracking Parameters section.
