Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- TikTok Web Measurement Tools /
How to troubleshoot Pixel visibility in TikTok Ads Manager
When you create a TikTok Pixel, you may have issues locating it in TikTok Ads Manager afterwards. If your TikTok Pixel is not visible or accessible, follow the steps to troubleshoot and resolve this problem.
Before you begin
Before you troubleshoot TikTok Pixel, ensure:
You have sufficient permissions to access the Pixel through the Business Center or by being the owner of the account.
You create or edit events to ensure the Pixel is fully operational.
How to locate TikTok Pixel
To locate TikTok Pixel in TikTok Ads Manager:
Navigate to Assets in TikTok Ads Manager to confirm the TikTok Pixel exists.
Click on Events.
Locate the Website Pixel option on Events Manager.
Click on the Pixel on Events Manager to confirm event data has been received.
Verify the type of event you want to optimize existing and count >0. Note: If the event does not exist, you need to setup the event in your data connection. If the event exists but count = 0, you need to manually trigger an event on your website. You must allow up to 10 minutes before the event count update.
Wait for data processing on TikTok Ads Manager.
Please wait up to 2 hours for the event to be fully processed and eligible for campaign creation. The pixel and event will show up after processing.
If issues persist, consider reaching out to TikTok's support for further assistance.