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Best practices for budget
Your ad budget can make up a large portion of your marketing spending. Use these tips to help you consider the best budget and strategy when you set up a campaign on TikTok Ads Manager.
Tips to select your ad budget
The following tips will help you set your budget:
For your campaign budget, leave it open initially.
Use the daily budget instead of lifetime budget for your ad group budget.
We recommend the following minimum budget depending on the optimization:
Type of Event | Optimization | Minimum Budget | No "Current CPA" |
Not Conversions | Any other high funnel event | 50 x current CPA/CPR | 100 USD (or equivalent) |
Conversions | Shallow Conversion Campaign (Page View, etc...) | 50 x current CPA/CPR | 100 USD (or equivalent) |
Conversions | Install Campaign | 20 x current CPA | 200 USD (or equivalent) |
Conversions | Deep Conversion Campaign (Add to Cart, Purchase, etc..) | 10 x current CPA | 200 USD (or equivalent) |
Tips to optimize your budget
When you are running a conversion campaign and select conversion as your optimization goal, don't make any targeting, bid, or budget changes before it passes the learning phase. Learn more about the learning phase.
Keep your budget within the 50% range of your previous budget after passing the learning phase.
Wait at least 2 days to make targeting, bid, or budget changes to allow the campaign time to adjust.
If you set up or change a Maximum Delivery bid strategy in the middle of the day, there might be a spending discount based on the actual remaining effective hours of delivery.
