About Spark Ads

Last updated: October 2025

Spark Ads is a native ad format that allows you to leverage organic TikTok posts and their features in your advertising. Spark Ads use posts from organic TikTok accounts to ensure that all views, comments, shares, likes, and follows gained from boosting the video during the promotion are attributed to your organic posts.

Spark Ads allows you to:

  • Publish ads using your own TikTok account’s posts.

  • Publish ads using organic posts made by other creators (with their authorization)


Benefits

  • An opportunity to build and establish your brand image and brand trust by allowing you to add organic TikTok posts to your ads.

  • Leveraging creator content and audience to drive campaign performance with fewer resources.

  • Lasting marketing impact beyond the campaign since all of the Spark Ads post engagement will be attributed to the original organic post.


Availability

Spark Ads support the following advertising objectives:

  • Auction Buying Type:

    • Reach

    • Traffic

    • Video Views

    • Community interaction

    • App promotion

    • Conversions

    • Lead generation

    • Sales

  • Reach & Frequency Buying Type:

    • Reach

    • Traffic

    • Video Views


Specifications

For organic videos from any TikTok account:

  • There are no restrictions on video ratio, video resolution, file type, video duration, bitrate, and file size.

  • Ad captions can be left blank.

  • Account tagging, emoji, and hashtags are allowed in captions.

  • The ad's display name and text will reflect the chosen organic post and cannot be edited during the ad creation process on TikTok Ads Manager.

  • Organic posts that have been banned will be rejected in TikTok Ads Manager as well.

  • There is a 10 minute maximum on videos that can be sparked.

  • Videos need to be un-authorized as a Spark Ad before it can be deleted from the organic account.

  • Each TikTok Ads Manager account can support a maximum of 10,000 Spark Ads.

Spark Ads vs. non-Spark Ads


Spark Ads

Non-Spark Ads

User Interaction

Click CTA buttons and the ad caption and go to the advertising landing page (in any).

Click profile photo, nickname, swipe left, and go to the video owner’s profile page.

Click the “+” sign on the profile photo to follow the account.

Click the sound and artist’s name and the music disc icon, and go to the music page.

Click Call-to-Action (CTA), profile photo, nickname, ad caption, swipe-left to landing page/app install page.

Metrics

Paid clicks: Clicks recorded to CTA button and ad caption.

Music clicks: Clicks recorded to Music Disc icon and Music title.

Paid likes: The number of likes the video creative received within 1 day of a user seeing a paid ad.

Paid shares: The number of times your video creative was shared within 1 day of a user seeing a paid ad.

Paid followers: The number of new followers that were gained within 1 day of a user seeing a paid ad.

Paid profile visits: The number of profile visits the paid ad drove during the campaign.

Paid comments: The number of comments your video creative received within 1 day of a user seeing a paid ad.

Anchor clicks: The number of clicks on the anchor in your Spark Ads video in the for-you feed.

Anchor click rate: Anchor clicks/anchor impression.

Paid clicks: Clicks recorded to CTA button, ad caption, nickname, profile picture, and swipe left.

Paid likes: The number of likes the video creative received within 1 day of a user seeing a paid ad.

Paid shares: The number of times your video creative was shared within 1 day of a user seeing a paid ad.

Paid comments: The number of comments your video creative received within 1 day of a user seeing a paid ad.


Learn more