About UTM parameters
Last updated, May 2024

UTM parameters are snippets of code you can add to the end of a URL to understand how people came to your site. UTM parameters are typically used by advertisers who use third-party tools to analyze offsite web events.

There are five commonly used UTM parameters to classify website traffic:

You can also combine UTM parameters into a single URL by using "&" between each parameter. For example, https://www.example.com?utm_medium=cpc&utm_source=tiktok