How to access Audience Insights

Audience Insights provides aggregated information about TikTok users that have been active within the last 30 days, based on all TikTok data, paid and organic, and is not based on campaign-level information. With Audience Insights you can explore TikTok user interests, behaviors, and demographics to maximize results and find new ways to scale. Audience demographics, location, interests, device, and activity are estimated based on factors like user behavior on the app, the information provided by users, and device information.

Note: The accuracy of insights may vary based on the information provided. When you use or rely on such insights to plan your campaign, you agree that these estimates are not a guarantee of results.

How to access audience insights

To access Audience Insights:

1. Go to your TikTok Ads Manager.

2. Hover over Analytics.

3. Click Audience Insights.

To configure your audience:

1. Click the Campaign Potential tab.

2. Go to the Define Audience panel on the left.

3. You'll see the Filter Audience and Custom Audience dropdowns to select the filters you need. Learn more about audience insights and filter options.

4. Click Select Custom Audience from the dropdown to choose a custom audience that you want to target. Select a custom audience to get insights about custom audience types, including Lead Generation, Engagement, App Activity, Website, Traffic, Challenge, Premium Audience, and Business Account audiences.

   • Note: Selecting a custom audience will disable all other filters.

Learn more about custom audiences.

Next steps

Learn how to analyze your post-campaign audience insights data.