Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Cross-media measurement /
About TikTok's partnership with Nielsen ONE for cross-media measurement
TikTok has partnered with Nielsen to provide their Nielsen ONE cross-media reach measurement for TikTok campaigns. This solution enables you to understand your audience reach and optimize your multi-channel strategy. For example, you might calibrate your TikTok campaign's reach and frequency settings as part of your media mix.
Features
Demographic reach: Measure the portion of your TikTok campaign that was delivered to the intended audience age and gender.
Audience Reach: Percentage of the population base that was reached by the TikTok campaign.
On Target Percentage: Percentage of the campaign's tracked ads delivered to the target demographic.
Unique Audience: unique count of individuals exposed to the ad campaign.
Incremental reach across 4 screens: Compare cross-platform and publisher de-duplicated reach on TikTok across mobile, computer, TV, and CTV.
Availability
Only US-based campaigns currently
Certain features may require other campaign qualifications
Specific offerings and metrics vary based on whether you access this solution directly through Nielsen One or through a TikTok-provided report.
Learn more
For more information about Nielsen ONE measurement for TikTok campaigns, please contact your TikTok sales representative.
Note: Certain metrics from third parties may vary from those reported by TikTok due to differences in methodology or other factors. Learn more about third-party metrics. Metrics may be in development and undergo changes. Learn more about in-development metrics.