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Supported In-App Events
TikTok Ads Manager has integrated tracking of 26 in-app events (except app install) with mobile measurement partners (MMP).

Note: AppsFlyer, Adjust, Branch, Kochava and Singular support all 26 in-app events; for other MMP, the supported number of events may be lower than 26.

All Supported In-App Events

TikTok Ads EventEvent NameDescription
achieve_levelAchieve LevelA user reaches a certain level that you have defined in your game.
add_payment_infoAdd Payment InfoA user adds their payment information, such as their address or phone number, in your app.
add_to_wishlistAdd to WishlistA user adds an item to their favorites or wishlist in your app.
checkoutCheckoutA user is ready to check out an order in your app.
complete_tutorialComplete TutorialA user completes a tutorial in your app.
create_groupCreate GroupA user creates a group or team in your game.
create_roleCreate RoleA user creates a role or character in your game.
generate_leadGenerate LeadA user leaves valuable contact information, such as a phone number or email, in your app.
in_app_ad_clickIn-App Ad ClickA user clicks on an advertisement displayed in your app.
in_app_ad_imprIn-App Ad ImpressionA user views an advertisement displayed in your app.
in_app_cartAdd to CartA user adds an item to a shopping cart in your app.
join_groupJoin GroupA user joins a group or team in your game.
launch_appLaunch AppA user opens your app.
loan_applicationLoan ApplyA user applies for a loan in your app.
loan_creditLoan ApprovalA user receives approval for a loan in your app.
loan_disbursalLoan DisbursalA user successfully receives a loan in your app.
loginLoginA user logs into your app.
purchasePurchaseA user finishes the payment process in your app.
rateRateA user rates something in your app. For example, reviewing a restaurant.
registrationRegistrationA user registers in your app.
searchSearchA user searches for information, such as the name of a product, in your app.
spend_creditsSpend CreditsA user spends credits, such as in-app currency, in your app.
start_trialStart TrialA user starts a trial of the services you provide in your app.
subscribeSubscribeA user subscribes to a channel or service in your app.
unlock_achievementUnlock AchievementA user unlocks a certain achievement that you have defined in your app.
view_contentView ContentA user views important content, such as a product description, in your app.

Recommended In-app Events by Vertical

VerticalTikTok Ads EventEvent Name
SocialregistrationRegistration
launch_appLaunch App
loginLogin
purchasePurchase
rateRate
start_trialStart Trial
generate_leadGenerate Lead
in_app_ad_clickIn-App Ad Click
in_app_ad_imprIn-App Ad Impression
in_app_cartAdd to Cart
Businesslaunch_appLaunch App
registrationRegistration
loginLogin
start_trialStart Trial
purchasePurchase
subscribeSubscribe
generate_leadGenerate Lead
in_app_ad_imprIn-App Ad Impression
in_app_ad_clickIn-App Ad Click
E-commercesearchSearch
launch_appLaunch App
view_contentView Content
purchasePurchase
rateRate
add_to_cartAdd to Cart
add_to_wishlistAdd to Wishlist
app_payment_infoAdd to Cart
checkoutCheckout
Gaminglaunch_appLaunch App
registrationRegistration
purchasePurchase
create_roleCreate Role
join_groupJoin Group
create_groupCreate Group
complete_tutorialComplete Tutorial
spend_creditsSpend Credits
achieve_levelAchieve Level
unlock_achievementUnlock Achievement
checkoutCheckout
Entertainment 
& Media
launch_appLaunch App
in_app_ad_clickIn-App Ad Click
in_app_ad_imprIn-App Ad Impression
loginLogin
purchasePurchase
registrationRegistration
view_contentView Content
subscribeSubscribe
generate_leadGenerate Lead
FinanceregistrationRegistration
loan_applicationLoan Apply
loan_creditLoan Approval
loan_disbursalLoan Disbursal
Travellaunch_appLaunch App
registrationRegistration
loginLogin
searchSearch
view_contentView Content
purchasePurchase
checkoutCheckout
add_payment_infoAdd Payment Info