About TikTok Ads Structure

About TikTok Ads Structure

TikTok Ads Manager organizes ads into three main parts: campaigns, ad groups, and ads. Understanding this structure helps you set up target audiences, allocate budgets, and design creatives effectively. This expands your ad reach, improves performance, and achieves your campaign goals.

Features

About the campaign level

Creating a campaign is the first step to running ads on TikTok Ads Manager. You determine your campaign objectives or goals. Follow these steps:

• Select the campaign objective (e.g., App Install, Traffic)

• Set the campaign budget (daily, lifetime, or no limit)

• Start creating an ad group

Each campaign contains multiple ad groups, allowing you to optimize ads and measure performance. For more details, refer to How to set up an ad campaign in TikTok Ads Manager.

About the ad group level

At the ad group level, you set specific ad placements, audiences, budgets, schedules, optimization goals, and bids. Here are the steps:

• Choose placements

• Set your target audience

• Set up a campaign budget and schedule

• Set optimization goals and bidding method

• Start creating ads

The ad group level is crucial for determining how your ads will run. Each ad group can contain one or more ads, enabling you to compare ad delivery and optimize based on performance. For more details, refer to How to create an Ad Group in TikTok Ads Manager.

About the ad level

Ads are the content presented to your target audience. Here are the steps for setting up your ad:

• Name your ad

• Select ad format

• Enter ad details

• Upload your media/creative

• Set your display name and profile image

• Add text, including copy and call-to-action buttons

• Add tracking

For more details, refer to How to create an ad in TikTok Ads Manager.