Best practices for setting a LIVE Shopping Ads budget

It takes about 40 conversions per TikTok Shop to exit the learning phase. It's recommended to take 40 times the historical average Cost per Action (CPA) as the entire campaign budget in order to exit the learning phase.

Use the daily budget to have greater control over each day's spending, and use a lifetime budget to have greater control over the total spending for that time period.

Different LIVE hosts and livestream periods may have differing GMV per mille (GPM) based on how engaging the hosts are along with other factors. We recommend that you adjust your daily budget based on your livestream GPM.

• Increase the daily budget when GPM is high.

• Reduce the daily budget when GPM is low or set a Minimum ROAS target to protect ROAS.