洞察資料與報告
報告
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- 關於 TikTok 無效流量解決方案
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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受眾洞察資料
影片洞察資料
關於歸因分析
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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歸因設定
提升研究
Cross-media measurement
指標詞彙表
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok 支援的第三方衡量
- 衡量 /
- 洞察資料與報告 /
- 報告 /
About TikTok's solution for invalid traffic with DoubleVerify
One of TikTok's invalid traffic (IVT) solutions includes a partnership with DoubleVerify, an independent provider of marketing measurement software, data, and analytics that authenticates the quality and effectiveness of digital media. Learn more about TikTok's set of invalid traffic solutions.
Features
For DoubleVerify clients, you can access insights on viewability, brand safety/suitability, and IVT for your TikTok campaigns directly within DoubleVerify. Key metrics include (but are not limited to):
Monitored Ads
GIVT Rate
Fraud/SIVT Incident Rate
Fraud/SIVT Free Rate
Total Calls
Prerender Calls
Availability
The DoubleVerify IVT solution for TikTok campaigns is only available for the following:
Feed: For You Feed
Note: Over time, we may test other feed availabilities with select clients.
Ad formats: in-feed, Top Feed, Spark ads, video shopping ads, Pulse suite
Ad objectives: reach, video views, community interaction, traffic, app promotion, lead generation, product sales, web conversion
Activate the DoubleVerify IVT solution for TikTok campaigns
For DoubleVerify clients, you can learn more and begin by reaching out to your dedicated TikTok sales representative. For this solution, you must create your TikTok campaign in DoubleVerify Pinnacle and confirm your DoubleVerify Client ID, also known as a CTX code.