Ad Review Checklist: Ad Language
Last updated, May 2024

Before getting started: This checklist is a supplemental guide to our official ad language policies. For a complete list of the acceptable languages by country/region, see TikTok Advertising Policies - Ad Creatives & Landing Page 


At TikTok, our goal is to ensure that all of our users enjoy a transparent experience on the app. One way we do this is by making sure they understand the language of the ads in their feed. To do this, we review each ad to make sure it aligns with the acceptable languages in the country/region where the ads are targeted.


This means that the language used in the ad must be consistent with the acceptable language in the country/region that was selected in the ad group's Targeting > Location module.


Ad Review Checklist for Ad Language

To help ensure that your ads and landing page comply with our language policies, we put together this checklist to help review your ad's creative and ad group configuration.


When creating your ad group and ad creative please confirm:

  • That all countries/regions selected in an ad group's Targeting > Location module share at least one acceptable language. 

  • The ad's text/caption matches one acceptable language in ALL the countries/regions targeted by an ad group. 

  • The spoken words in your ad's video match the acceptable languages in ALL the countries/regions targeted by an ad group. 

  • Any subtitles and written words in your ad's videos or images match the acceptable languages in ALL the countries/regions targeted by an ad group. 

  • The language on any landing page or app store page linked to your ad matches the acceptable languages in ALL the countries/regions targeted by an ad group. 

  • You are using multiple ad groups to target locations that have different acceptable languages. 


Things to avoid

  • Targeting users by Language is not a substitute for using a country/region's accepted language. 

  • Targeting multiple countries/regions in a single ad group with different acceptable languages. 

  • Using subtitles or copy on landing pages that are inconsistent with the acceptable languages in the country/region you are targeting.


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