List of ad group statuses and definitions in TikTok Ads Manager

When you create an ad group, TikTok reviews the content to ensure it follows advertising policies. You can check ad group statuses through your TikTok Ads Manager account.

Certain conditions can affect your ad group status or trigger a new review:

• Whether your ad group follows TikTok advertising policies.

• If your ad group's scheduled run is complete.

• The ad group reached the set budget.

• You closed or deleted your ad group or campaign.

On your ad group list, each ad group will display a status as well as additional information about why your ad group is in that particular state. Below, you will find a full list of possible statuses and explanations:

• Active: The ad group is running as expected, or your campaign contains at least one ad group that is running as expected. No specific action is required.

  • Review for modification: Your ad group was edited and has re-entered the review process. If the ad group is rejected after this review, then the delivery process will be affected.

• Pending: Your ad group is under review. It is not delivering. There is no specific action required at this time.

  • Account under review: Your ad account is currently under review.

  • Ad group under review: Your recently created ad group is under review.

  • Review for modification: Your ad group was recently edited and your ad has re-entered the review process.

  • Search keywords under review: Your search keywords are under review.

  • To be delivered: Your ad group is scheduled to run on a future date.

• Limited Delivery: Your ad group is only partially delivering. Action may be required.

  • Search keywords partially approved: Some of the search keywords are still under review, while others have already completed the ad review process and started delivery.

• Paused: Your ad group is not delivering. You can unpause your paused campaign or ad group to reactivate your ad delivery.

  • Campaign paused: Your campaign is paused. You can unpause it from your campaign list.

  • Ad group paused: Your ad group is paused. You can unpause it from your ad group list.

• Cancelled: Your ad group is not delivering. This is likely because your reservation ad order was cancelled, which cannot be undone. You will need to create a new order.

• Ended: Ad group delivery has ended. The end date has passed. No action is required.

• Deleted: Your ad group can't run because it has been deleted. Ad group deletion is permanent and cannot be undone.

  • Campaign deleted: The campaign was deleted.

  • Ad group deleted: The ad group was deleted.

• Not delivering: Your ad group is no longer running due to budget or violation of TikTok's advertising policies. Action is required to run your ad group.

  • Account not approved: Your ad account information has been rejected. Learn more about the account review process.

  • Account suspended: Your ad account has been suspended. Learn more about account suspension.

  • Out of account budget: Your ad account is out of budget. Learn more about budgets.

  • Out of campaign budget: Your campaign is out of budget. Learn about budgets.

  • Out of ad group budget: Your ad group is out of budget. Learn about budgets.

  • Ad group limit for this account has reached: You've exceeded the limit on the number of delivering ad groups allowed under this account. Learn more about ad account limits.

  • Insufficient balance: Your ad account does not have sufficient balance. Learn how to add to your account balance in TikTok Ads Manager.

  • Missing creatives: There are no creatives for the ad. They may have been deleted.

  • Review not approved: Your ad was rejected under ad review. Learn more about ad reviews.

  • LIVE not started yet: Your live broadcast ads are not running because the livestream has not yet started.

  • Qualification required: Your industry qualifications have not been submitted. Please submit industry qualifications. Learn more about the Industry Pilot Program.

  • Qualification expired: Your industry qualifications have expired. Please resubmit your industry qualifications.

  • Qualification not approved: Your industry qualifications were rejected. Please review the reason for rejection and resubmit, if relevant.

  • Search keywords not approved: Your search keywords were not approved.

  • No permission for the selected shop: You can no longer run your ad on the shop you chose because permission to access this shop has been revoked. Please pick another shop for your ad.

  • Asset unavailable: Your ad is not delivering because one of its assets is unavailable. Learn more about assets such as catalogs, pixel, identity and shop.

Notes:

• When an ad group is targeted to both Country A and Country B, and the ads are rejected in Country A, they will only be shown in Country B. In this situation, the campaign status will remain Active. The ad group's status will be Limited delivery, and the explanation will be Partially rejected.

• When an ad group runs out of budget and has no other issues preventing it from running, its status will be Not delivering, and its explanation will be Out of budget. However, the corresponding campaign status will remain Active.