Best Practices for Automated Rules

Automated rules allow you to create rule-based tasks to manage your campaigns, ad groups, and ads on TikTok Ads Manager. When you create an automated rule, you can set conditions based on ad settings and performance metrics.

The following best practices should be used for automated rules:

• Avoid High CPA Risk: this will keep your CPA under a certain threshold without conversions.

  • Rule 1 (CPA control): IF CPA / Cost per result(lifetime)> ["X"] AND conversion/results (lifetime) > ["0"] THEN turn off.

  • Rule 2 (no conversion control): IF cost(lifetime) > ["X"] AND conversion/results (lifetime) < ["1"] THEN turn off.

• Grasp Conversion Opportunity: this allows you to take advantage of conversions if your CPA is lower than expected.

  • Rule 1: IF CPA / Cost per result (yesterday) < ["X"] AND Conversion / Results (yesterday)> ["0"] THEN increase Daily budget by Y%.

• Save Your Budget: this is for under-performing ads that are less likely to become better in the future.

  • Rule 1: IF Days since creation > ["X"] AND cost(last X days) < ["Y"] THEN turn off.

  • Rule 2: IF cost(lifetime) > ["X"] AND CVR / result rate (lifetime) < ["Y"] THEN turn off.

• Time Range Selection: We do not recommend that you use "Today" for your time range selection. The most common selection is "Lifetime" or "Last X days".

• Rule Combination: For more CPA control and to manage situations with no conversions, we recommend that you add rule 2 while using rule 1.

Learn how to create automated rules in TikTok Ads Manager.