Industry ad solutions
Available events and parameters for Travel Ads
Events are actions taken on your website, like adding an item to a cart or making a purchase. Parameters are properties that can be paired with any event to impact campaign performance. While not all are required, all are recommended to improve performance. Different parameters are needed depending on the type of catalog you choose.
This article lists the required and recommended events and parameters for Travel Ads.
Available events for Travel Ads
Note: To pass back the four standard events to TikTok, you'll need to set up your data connections using either the TikTok Pixel or Events API connection.
Event | How it's used |
View Content | Search result pages to report the products or offers searched. |
Search | Product detail pages to report which products were viewed. |
Initiate Checkout | On ‘checkout’ button or checkout pages to report the products customers have initiated checkout for. |
Complete Payment | Booking confirmation pages to report the products that were purchased. |
Notes:
If you have implemented data connections via both Pixel AND eAPI, event_id must be included for all events for deduplication purposes.
It's highly recommended to turn on Advanced Matching (Auto and/or Manual) for each event to improve user matching, campaign optimization, and tracking. Learn more about Advanced Matching.
Available parameters for Travel Ads
Each of the four standard events has required and recommended parameters to pass back with the content_ids or contents.content_id object, which is used to match events to the catalog. Additionally, we recommend including the content_type parameter to specify the catalog and content type. Acceptable values are:
hotel
flight
destination
Note: Your parameter values must match the corresponding values used in your catalog for full effect. In the case of content_id, ensure the values match the product-level IDs (for example,hotel_id, flight_id, destination_id) provided in your catalog.
