Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Industry ad solutions
Showtimes
E-commerce
Automotive ads
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- About Automotive Ads
- How to set up an Automotive Ads campaign
- Best practices for Automotive Ads
- How to set up signals for Automotive Ads
- Available parameters for Automotive Ads
- How to create your Automotive Ads catalog
- Available fields for Automotive Ads model catalogs
- Available fields for Automotive Ads inventory catalogs
- Creative specifications for Automotive Ads
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- Ad formats /
- Industry ad solutions /
- Automotive ads /
Available fields for Automotive Ads model catalogs
For available fields for Automotive Ads inventory catalogs, refer to: Available fields for Automotive Ads inventory catalogs.
Model Ads is designed to have a much more streamlined catalog approach with fewer fields. Tip: To help get started, you can use our Automotive Ads model catalog template:
Note: If you don't have image links, you'll need to use the manual upload method.
Field names and their use cases
Vehicle fields
Name | Required? | Description | Can users filter by this attribute? |
vehicle_id type: string | Yes | Max characters: 100 Unique ID for item. Can be a variant for a vehicle. If there are multiple instances of the same ID, we ignore all instances. You can also use the VIN for both vehicle_id and vin. Example: 1FADP5AU6DL536022 | Yes |
title type: string | Yes | Max characters: 500 Recommend 40 or less for full title display. Full name of vehicle. This is relevant and specific to each vehicle and it should contain what is set in year, make, model, trim. Example: $299 per month for the EndoHatch GE | Yes |
url type: url | Yes | Link to the external site where you can view the vehicle listing. Http format required. | No |
make type: string | Yes | Max 100 characters Make or brand of the vehicle. Example: Endomoto | Yes |
model type: string | Yes | Max 100 characters Model of the vehicle. Example: EndoHatch | Yes |
year type: int | Yes | Year the vehicle was launched in yyyy format. Example: 2015 | Yes |
exterior_color type: string | Yes | Max 100 characters Vehicle color. Example: Black, White, Blue, Red | Yes |
trim type: string | No | Max characters: 50 Trim of the vehicle. Example: 5DR HB SE | Yes |