How to create and apply Automated Rules

Automated rules let you create rule-based tasks to automatically check and manage your campaigns, ad groups, and ads on TikTok Ads Manager. You can use Automated Rules to monitor and adjust your campaigns in real-time. In this article, you'll learn how to create a new rule.

Note: If you create a rule using a template, you can still adjust the rule's settings as you see fit.

Before you begin

You cannot apply Automated Rules to iOS 14 Dedicated Campaigns, Reach & Frequency Campaigns, and Smart Performance Campaigns.

How to create automated rules in TikTok Ads Manager

To create automated rules:

1. Log in to TikTok Ads Manager.

2. Click Campaign in the top menu.

3. Click Automated Rules and choose Create a New Rule.

4. You can choose the following:

   1. Create a custom rule: Create a rule without a template.

   2. Schedule delivery: Turn on your ad at a specific time.

   3. Unlock potential: Raise the bid for ads with the potential to get more results.

   4. Enhance performance: Increase the budget for ads that are performing well.

   5. Control budget: Turn off ads with unexpectedly high costs.

5. Go to Apply rule to and choose the campaigns, ad groups or ads you want to apply your rule to.

6. Define the conditions that will trigger your rule to be applied. Each rule supports up to five conditions.

7. Set the Action that you want to take when the condition is met.

8. In the Rule settings section, choose how often you'd like to check if your rule conditions have been met.

   1. Continuously: Run the rule every 30 minutes.

   2. Custom: Customize the schedule to run the rule every 30 minutes on specific days and time periods.

   3. Once: Run the rule at a specific date and time. This rule will be automatically turned off after running.

9. Turn on the Notify Me setting to receive an email when your rule conditions are met. Use the Recipients field to add members of your Business Center to the send list.

10. Choose your notification schedule. If you choose to receive notifications at a specific time, you can select up to three times during the day to receive notifications when your rule conditions are met.

11. You can also turn on Also notify me if conditions aren't met to receive an email every time the rule runs, even if the conditions are not met.

12. Name your rule and click Complete.

You can manage your automated rules in the Campaign tab in TikTok Ads Manager, or apply your automated rule to your campaigns, ad groups or ads.