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Create and Manage Reports

Reports help you view, organize, and analyze your data. Large amounts of data can be easily put into tables and charts, to better help you visualize your results and spot meaningful patterns and trends. Your reports can be found under the Analytics menu at the top of the TikTok Ads Manager under Custom reports.


Note: You can see search terms and custom reports by going to Dimension, clicking Targeting, and selecting Ad Type. To learn more about Search Ads Toggle, refer to About Search Ads Toggle, FAQs for Search Ads Toggle, and About negative keyword match types.


In this article, you'll learn how to create, save, manage, and export different types of reports.


How to Create a Report

  1. Click the Custom reports button under the Analytics menu at the top of your TikTok Ads Manager dashboard.

  2. ​Click the Create button to view a drop-down menu and choose from Custom Report or From Template.

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To download a report that documents your Ad or Ad Group Performance data, you can choose between two options:

  1. ​Scheduled Running: Set a schedule to receive automatically generated reports that are delivered via email.

  2. ​Run & Export: Immediately run your report for export and download.


Create a Custom Report

Custom Reports are ideal to use if you wish to create reports according to your specifications.

  1. Click the Create button on the Reporting page, and then select Custom Report.

    1. Opening the Custom Reports page will show you a list of Dimensions and Metrics on the left.

      • ​Dimensions: Related to groupings of your data. Dimensions appear as rows in your report. For example, campaigns, ad groups, ads, placements, etc.

      • Metrics: Related to ad performance data. Metrics appear as columns in your report. For example, CPM, CPC, CTR, and CVR.

  2. Toggle the options and select the preferred dimensions and metrics you wish to display in your report.

    1. Once selected, they will automatically be shown on the screen.

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  3. With your chosen data, select the time range for your data.

    1. You can select the data from yesterday, the last 7 days, the last 30 days, or enter a custom date.

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    2. ​In addition to a simple pivot table, you can alternatively view your report through a Trend Line. Open the Pivot table drop-down menu and select Trend line.

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4. ​To save your report, click the Save button and name your report.


Create Reports From a Template

Pre-defined report templates are a simpler alternative to building a Custom Report. These templates developed by TikTok make it easy to build reports with a professional look and feel.


  1. ​Click the Create button on the Reporting page, select From Template, and choose between Ad Group Performance or Ad Performance.

  2. ​The most relevant Dimensions and Metrics will be displayed based on your selected template. You can add, delete, or modify the Dimensions and Metrics as needed.

  3. ​Select your time range.

    1. ​If necessary, set up Scheduled Running according to the steps outlined in the Custom Reports section.

  4. ​Click Save and rename your report to finish.


Create Scheduled Reports

Scheduled Reports let you set a schedule to receive automatically generated reports that are delivered via email. You can designate up to 5 emails to receive the scheduled report.


You can choose how often your reports are delivered with the following options:

Frequency

Scheduled Delivery

Daily

Every day

Weekly

On Monday of every week

First Day of Every Month

The first day of every month

Last Day of Every Month

The last day of every month


The system sends the scheduled email immediately after it completes data processing. This process typically takes about 5 to 6 hours, depending on the volume of the data. Report emails should deliver around 5-6 AM, according to your ad account time zone.


Note:

  • ​Only users who have access to TikTok Ads Manager can download the report.

  • ​The Scheduled Report will be automatically canceled if the report is not downloaded by any recipient for 3 consecutive months.


Manage Reports

The Reporting tab lets you easily access your saved reports, plus edit, delete, and export options. 


Edit Reports

  1. ​Click the report name that you wish to edit and a slider will display your settings.

  2. ​Edit your settings and click Save.


Save Reports

When creating a new report or editing an existing report, always remember to save your changes by clicking Save in the bottom right corner of the page.


Export Reports

Currently, exports are only available in .csv and .xlsx formats. Once a report is created, you can download and export the report using multiple methods.

  • ​Click Run & Export on the Reporting page.

  • ​Click Scheduled Running on the Reporting page.

  • ​Click Export under a saved report.


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