Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Creative optimization
Creative inspiration
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- About Creative Center
- About TikTok Symphony Assistant
- How to use TikTok Symphony Assistant
- About Top Ads
- How to use the Top Ads Dashboard
- How to grant Top Ads Asset Authorization
- How to withdraw Top Ads Asset Authorization
- How to use Keyword Insights
- Creative Insights
- About Top Products
- How to use Top Products
- About Trends
- How to use Trends
- About the Creative Tips Finder
- About the Creative Strategies hub
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Symphony Creative Studio
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- About Symphony Creative Studio
- How to Generate and remix videos with Symphony Creative Studio
- How to create Avatar videos with Symphony Creative Studio
- How to generate a custom avatar with Symphony Creative Studio
- How to edit videos with Symphony Creative Studio
- How to Translate and dub videos with Symphony Creative Studio
- How to Generate scripts with Symphony Creative Studio
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TikTok Video Editor
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- About the TikTok Video Editor
- How to access the TikTok Video Editor
- How to add assets to the TikTok Video Editor
- How to edit your assets in the TikTok Video Editor
- How to add captions with TikTok Video Editor
- How to create avatars with TikTok Video Editor
- How to generate voiceovers with TikTok Video Editor
- How to add music with TikTok Video Editor
- How to add text and stickers with TikTok Video Editor
- How to add effects with TikTok Video Editor
- How to add transitions with TikTok Video Editor
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Generate with AI
Other creative tools
Creative best practices
Commercial Music Library
- Ad optimization /
- Creative optimization /
- Creative inspiration /
How to use Keyword Insights
Keyword Insights is a tool that highlights top keywords and phrases from TikTok ads. You can filter by region, industry, and more to save time and resources when brainstorming your next TikTok ad.
When you use keyword insights, you'll be able to:
Find inspiration for developing your ad script and copy.
Discover ways to articulate your business's value proposition.
Learn which keywords and phrases are popular and top-converting in your category.
Note: Keyword Insights is only available on the Desktop version of Creative Center. The data is collected from TikTok ads and does not include organic only posts.
How to use Keyword Insights
To use keyword insights:
Log in to Creative Center.
Click Inspiration.
Select Keyword Insights.
Use the search bar or filter for keywords.
Toggle the data visualization for either a table view and a visual wordcloud.
In the table view, sort keyword ranking by clicking the arrows next to any metric.
Click Details next to any keyword.