洞察資料與報告
報告
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- 關於 TikTok 無效流量解決方案
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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受眾洞察資料
影片洞察資料
關於歸因分析
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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歸因設定
提升研究
Cross-media measurement
指標詞彙表
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok 支援的第三方衡量
- 衡量 /
- 洞察資料與報告 /
- 指標詞彙表 /
About Estimated Metrics
Estimated Metrics are used to measure actions or events where there is partial or missing data in TikTok Ads Manager. The disclaimer will show on the metric to let you know it has been estimated.
Modeling and sampling techniques help advertisers accurately estimate metrics determine ad performance and as a guide for business planning.
Reach is an example of a sampling metric. This technique is used when it's difficult, or resource consuming, to collect information about an entire data set.
The following are examples of estimated metrics:
Frequency
Cost per 1000 people reached
Average Watch Time per Person
LIVE Unique Views
Audience Estimation
Cross-campaign Reach
Reach by data dimension