Website Traffic is a Custom Audience option that allows you to create an audience of users who have visited or taken a specific action on your website. You can have up to 400 custom audiences at one time within the account.

Features and benefits

With this type of Custom Audience, you are able to create a list of people who have previously shown interest in your site but haven’t yet purchased. You can create audiences by pixel id and pixel name from attributed and non-attributed events.

Note: Pangle placement only supports audiences generated from Attributed Events. Unattributed Event data is not supported. Learn more about website attribution. Advanced Matching can be used to further expand targeting to include both visitors who engaged with the ad and those who did not, immediately upon implementation.

TikTok Pixel has a list of currently supported Standard Events that represent actions on your website. Learn more about Standard and Custom events for a complete list.

Next steps

Learn how to create a website traffic audience.