How to set up Purchase Intent Targeting

Purchase Intent Targeting identifies potential customers that are actively searching or engaging with content for specific categories of products and services on TikTok. This makes it easier to identify and target customers that are most likely to purchase.

Note: TikTok cannot guarantee any specific outcomes when using purchasing intent targeting.

Before you begin

• Create a new campaign. You'll need to select one of the following advertising objectives: Lead Generation, App Promotion, Website Conversion, or Product Sales.

How to set up purchase intent targeting

To set up purchase intent targeting:

1. Log in to TikTok Ads Manager.

2. Navigate to the ad group within an existing campaign.

3. Click on Audience targeting.

4. In the Interest & Behaviors section, click on the search bar.

5. Select Purchase Intention. Note: Purchase Intent targeting is not available for all interest categories. We recommend only selecting the category that includes your product or service. If the audience is too narrow, then include it's parent category as well.

6. In Device, Targeting expansion is enabled by default.

7. Complete the ad group settings.