About TikTok's Profile Feed Exclusion List

TikTok’s Profile Feed Exclusion List enables you to exclude specific profile pages (by profile username) from serving your Profile Feed ads, preventing content misalignment and negative brand perception. Learn more about Profile Feed placement.

How to use TikTok's Profile Feed Exclusion List

You can create and manage Profile Feed Exclusion Lists in TikTok Ads Manager or work with third-party brand safety partners who can create and manage the exclusion lists for you.

• To add profiles manually:

  • Log into TikTok Ads Manager.

  • Hover over Tools at the top navigation and under Settings click Brand safety hub.

  • Click Exclusion List on the left panel and click the Profiles tab.

    

  • Click the Add to list button. Add or remove profiles via CSV or free-form submission.

    

    • Currently, you can add a maximum of 500 profiles at one time.

  • To see all the profiles on the Profile Feed Exclusion List, click the Profiles tab under Exclusion list and the full list will display. You can edit your list and remove profiles.

• Managed service through TikTok's third-party brand safety partners IAS, DV, and Zefr will be coming soon.

• Once set up, the Profile Feed Exclusion List is applied at the TikTok Ads Manager account level and is automatically applied to all eligible current and future Profile Feed campaigns with compatible objectives.

• Note: The list is visible during campaign setup at the ad group level, but edits must be made in the brand safety hub.

Availability

• Region

  • All regions where ads are available

• Advertising objective and buying type

  • Reach & Frequency and auction campaigns, including Pulse Suite, with brand objectives (reach, video view, and community interaction)

Note: Profile Feed Exclusion List applies only to Profile Feed Ads. Exclusions will not apply to any other ad format.