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About TikTok's Video Exclusion List
TikTok's Video Exclusion List solution enables advertisers to selectively exclude unwanted or misaligned video IDs from appearing next to their ads, further enhancing brand suitability and control for your TikTok ads. Paired with our first-party TikTok Inventory Filter, the Video Exclusion List solution is an additional tool in advertisers' brand safety toolkits to ensure that their TikTok ad placements align with their brand safety and suitability standards.
How to use TikTok's Video Exclusion List
You can create and manage Video Exclusion Lists in TikTok Ads Manager or work with third-party brand safety partners who can create and manage the exclusion lists for you.
To add videos manually:
Log into TikTok Ads Manager.
Hover over Tools at the top navigation and under Settings click Brand safety hub.
Find Exclusion List on the left panel and click the Videos tab.
Click the Add to list button. Add video IDs to your Video Exclusion list via free-form submission or CSV.
Currently, you can add a maximum of 2,000 videos at one time.
To see all the videos currently being excluded from serving next to your ads, click the Videos tab under Exclusion list and the full list will display. You can edit your list and remove videos.
To add and manage the Video Exclusion List through managed service via TikTok's third-party brand safety partners IAS, DV, and Zefr, please reach out directly to your third-party partner to learn more.
Once set up, the Video Exclusion List is applied at the TikTok Ads Manager account level and is automatically applied to all eligible current and future campaigns with compatible objectives.
Note: The list is visible during campaign setup at the ad group level, but edits must be made in the brand safety hub.
Availability
Region
All regions where ads are available
Advertising objectives and buying type
All Reach & Frequency and auction campaigns, including Pulse Suite, with brand objectives (reach, video view, and community interaction)