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How to link a new TikTok for Business account with a TikTok account

Last updated: June 2025

To help brands create a unified brand image across all of TikTok's monetization and business products, TikTok for Business supports linking a TikTok account to a TikTok for Business account. You can link the accounts when you create a TikTok for Business account.


To learn more about linking your TikTok and TikTok for Business accounts, watch the video below.


Before you begin

Before you link a new TikTok for Business account with a TikTok account, learn more about:


How to link a new TikTok for Business account with a TikTok account

To link a new TikTok for Business account with a TikTok account from the sign up page and the login page:

From the signup page:

  1. Go to the TikTok for Business signup page.

  2. Agree to the Terms and Conditions.

  3. Click Sign up with TikTok.

  4. Sign in to your TikTok account or create a new one.

  5. Click Authorize.

  6. Create a TikTok Ads Manager account.

  7. Click Register.

  8. Finish creating your ad account from the Welcome to TikTok Ads Manager page.

From the login page:

  1. Go to the TikTok for Business login page.

  2. Click Log in with TikTok.

  3. Log in to your TikTok account or create a new one.

  4. Click Authorize.

  5. Select Create a new TikTok for Business account.

  6. Agree to the terms and conditions.

  7. Click Confirm.

  8. Create a TikTok Ads Manager account.

  9. Click Register.

  10. Finish creating your ad account from the Welcome to TikTok Ads Manager page.


When you use a TikTok account to create your TikTok for Business account, you will use your TikTok login credentials to access TikTok for Business.

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