How to Link a TikTok Account to a TikTok For Business Account
Last updated, May 2024

To help brands create a unified brand image across all of TikTok's monetization and business products, TikTok For Business supports linking a TikTok account to a TikTok For Business account. You can link the accounts when you create a TikTok For Business account or connect the accounts after creating a TikTok For Business account.


To learn more about linking your TikTok and TikTok For Business accounts, watch the video below.


Register a TikTok For Business with a TikTok Account

One key benefit of this feature is you can use your TikTok account to create a TikTok For Business account. Registering for TikTok For Business with your TikTok account will automatically link the two accounts.

You can create a TikTok For Business account with your TikTok account from the: TikTok For Business Sign Up page and the TikTok For Business Log in page.

On the TikTok For Business Sign Up page

  1. ​Go to the TikTok For Business Sign Up page.

  2. ​Agree to the Terms and Conditions, then click Sign up with TikTok.

  3. ​Sign in to your TikTok account, or create a new one, then click Authorize.

  4. ​Next, create a TikTok Ads Manager account and click Register.

  5. ​Then from the Welcome to TikTok Ads Manager page, finish creating your ad account.

On the TikTok For Business Log in page

  1. ​Go to the TikTok For Business Log in page.

  2. ​Click Log in with TikTok.

  3. ​Sign in to your TikTok account, or create a new one, and click Authorize.

  4. ​Then select Create a new TikTok For Business account, agree to the terms and conditions, and click Confirm.

  5. ​Next, create a TikTok Ads Manager account and click Register.

  6. ​Then from the Welcome to TikTok Ads Manager page, finish creating your ad account.

When you use a TikTok account to create your TikTok For Business account, you will use your TikTok login credentials to access TikTok For Business.


Link an existing TikTok For Business account with a TikTok account

There are three ways you can link a TikTok account with your current TikTok For Business account.

  • ​TikTok For Business log in page

  • ​TikTok For Business User Settings page

  • ​TikTok Ads Manager's Ad Creation page

From the TikTok For Business Log in page

  1. ​Go to the TikTok For Business Log in page.

  2. ​Click Log in with TikTok.

  3. ​Sign in to your TikTok account, or create a new one, and click Authorize.

  4. ​Then select Link with an existing TikTok For Business account, enter your TikTok For Business log-in credentials, and click Confirm.

From the TikTok For Business User Settings page

  1. ​Go to your TikTok For Business User Settings page.

    • You can also access the User Settings page from TikTok Ads Manager or Business Center by clicking the profile icon and selecting User Settings.

  2. ​Under Settings, go to Personal Info, click Profile, and under TikTok Account click Link TikTok Account.

  3. ​Either log in to your TikTok account or sign up for a TikTok account.

    • ​If you receive a notification that you are "Unable to link" because the "TikTok account is already linked to another account," click Log Out and try linking a different TikTok account.

  4. ​Once you have successfully signed in to your TikTok account, click Authorize to give TikTok For Business access to your TikTok account.

  5. ​Once the accounts are linked, the name of the linked TikTok account will appear on the TikTok Account field on the User Settings page.

Linking accounts from the Ad Creation page

  1. ​Create a new campaign and set up an ad group.

  2. ​On the Ad Creation page, enable the Identity toggle.

  3. ​Select Deliver Ads through Business Account and click Link Account.

  4. ​Then follow the prompts to the link accounts.


When you link a TikTok account to an existing TikTok For Business account, you will be able to use your TikTok and your TikTok For Business log-in credential to access TikTok For Business.

To learn more about unlinking your TikTok account from your TikTok For Business account, refer to How to Unlink a TikTok Account from an Existing TikTok for Business Account.

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