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About the TikTok One creator score

Last updated: April 2025

The creator score is a new scoring system designed to help brands work with creators that have high submission rates. As creators increase their score, they will be matched with more campaigns.


The creator score:

  • Increases if creators submit their initial video on time.

  • Decreases if creators fail to submit their initial or revised videos on time.

  • Does not expire or degrade after a given period of inactivity.

  • Directly impacts eligibility for brand deals with higher scores potentially unlocking more deals.


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