About the TikTok One creator score

The creator score is a new scoring system designed to help brands work with creators that have high submission rates. As creators increase their score, they will be matched with more campaigns.

The creator score:

• Increases if creators submit their initial video on time.

• Decreases if creators fail to submit their initial or revised videos on time.

• Does not expire or degrade after a given period of inactivity.

• Directly impacts eligibility for brand deals with higher scores potentially unlocking more deals.