How to use Spark Ad recommendations in TikTok One

Before getting started

• You must have access to TikTok One before accessing its features. Learn more about how to upgrade to TikTok One.

• Access TikTok One after upgrading.

How to access Spark Ad recommendations in TikTok One

You can find Spark Ad recommendations within TikTok One in three locations:

1. In the Reporting tab, within a campaign's details.

2. In the Campaigns tab, on the Overview page.

3. In the Campaigns tab, on the Videos page, using the link for Check Spark Ads recommendations.

On the Spark Ads recommendation page, you will see a list of videos and a set of filters.

1. Select your Ads objective filter, either Awareness or Conversion.

2. You may additionally select a Country filter and an Ads industry filter.

The resulting list of videos, ranked from highest to lowest recommendation level by default. You may also review each video's performance metrics, such as video views, engagement rate, likes, comments, and shares.

How to request Spark Ads authorization in TikTok One

Once you have found your desired video(s) to apply Spark Ads to, you will make a request for authorization before publishing. On the Spark Ads recommendation page, you can select either a single video or multiple videos for Spark Ads authorization.

1. For a single video, click Request authorization or Extend authorization in the Action column for a specific video.

2. For multiple videos, click Manage videos and check the desired videos. Then click Synchronize to Ads Manager.

How to publish Spark Ads in TikTok One

Once your requested videos are authorized, you may begin publishing the videos as Spark Ads by first synchronizing videos to TikTok Ads Manager and then sharing and delivering the Spark Ads.

1. On the Spark Ads recommendation page, click Synchronize for each video, or synchronize multiple videos by clicking Manage videos, selecting your videos, and then clicking Synchronize at the top right of the video list.

2. Enter the ad accounts you want to sync videos to. Click the Sync button.

   1. You can also switch to the Copy Spark Code tab to copy codes for creating Spark Ads on TikTok Ads Manager. Note: If the posts are already synced to specific ad accounts and you have access to the corresponding TikTok accounts and posts, there's no need to use video codes. The synced videos can be directly selected and used for promotion.

   2. After syncing the videos to TikTok Ads Manager, you can find your authorized Spark Ad posts in TikTok Ads manager by visiting the Spark ad posts page within Creative library, found in the Tools tab. You will see "TikTok One" in the Post Source for these videos.

3. You can publish and deliver the Spark Ads either by using the authorized post or by using the video code.

   1. To publish with the authorized post:

      1. During the ad creation process within TikTok Ads Manager, find and toggle on Use TikTok account to deliver Spark Ads under the Identity field.

      2. Under Post authorized by account, find the TikTok account handle.

      3. Under the Ad creative field, click +TikTok post and you will be able to see the authorized posts in the pop-up drawer. Select your desired post and click Confirm.

   2. To publish with the video code:

      • During the ad creation process within TikTok Ads Manager, find and toggle on Use TikTok account to deliver Spark Ads under the Identity field.

      • Select Use other authorized account or post.

      • Click +Authorize TikTok post to enter video codes and pull specific posts for Spark Ads promotion.

4. To share videos via a link, go to the Spark Ads recommendation page in TikTok One, click Manage videos, select the videos that you want to share, then click the Share button to generate the link.