How to set up a Creator content at scale campaign in TikTok One

In TikTok One, you can use Creator content at scale campaigns to work with creators from a curated listed based on your campaign brief. Learn more about TikTok One campaigns.

How to set up a Creator content at scale campaign in TikTok One

To set up a Creator content at scale campaign:

1. Log in to the TikTok One platform.

2. Go to Campaigns, click Create campaign.

3. Select Create content at scale.

4. Select your Brand.

5. Enter your Campaign details, including Campaign name and Campaign description.

6. Select the country where the creators you will collaborate with are located.

7. Select the language that will be used in your campaign and creatives.

8. Select your Creative distribution. You can choose from the following:

   • In-feed ads: Performance-driven ad creatives synced to your TikTok Ads Manager account and launched as TikTok Ads.

   • Creator's personal account: Let creators publish the creatives and spark videos into ads.

   • Your Business Account: Ad creatives to publish and spark on your Business Account.

9. Select your TikTok Ads Manager account.

10. Check the box to turn on Auto-sync creatives or unselect Auto-sync creatives to manually add to your account.

    • Note: You can sync after your campaign is live by going to the campaign's overview page and selecting Ads Manager Account in the upper right corner.

11. Select your Product type. You can choose from the following:

    • Physical product: Showcase physical products in the video. Enter your product information and select how creators will get your product.

    • Other: Showcase non-physical products in the video.

12. Enter the Product name and Product description.

13. Click +Add to enter product selling points.

14. Add your Product link (optional).

15. Click Next.

16. Turn on Creator review required to approve or deny creator applications.

17. Set the goal number of creators you'd like in your campaign.

    • Note: The maximum number of creators you can work with is based on your account and remaining quota.

18. Check the box if you'd like to receive these creatives weekly.

19. Select a creator category and preferred creator description.

20. Click advanced preferences to select gender and age preferences.

21. Click Next.

22. Select the Video turnaround time.

    • Note: The turnaround time will default to the fastest option based on your previous selections.

23. Check the box to Enable extensions if preferred.

24. Click +Add to add Must include or Must avoid requirements.

25. Enter Video suggestions (optional).

26. Upload Reference videos (optional).

27. Click Next.

28. Go to Payment details.

    • Note: TikTok will pay creators directly. Your only requirement is the minimum ad spend.

29. Click Next.

30. Click +Upload or Create new folder to add Brand assets (optional).

31. Click Next.

32. Review and click Submit.

33. Enter your Contact information.

34. Click Confirm.

Campaigns will be reviewed before being shared with creators and it takes one business day for approval.

You'll have the option to edit the campaign brief from the campaign page. It can't be edited while under moderation. Note: Editing is not currently available in EUI.

To learn more about how to use TikTok One, please visit the TikTok One Help Center.