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How to create a TikTok One shortlist

Last updated: February 2025

Creator shortlists allow you to track creators that you're interested in collaborating with for a campaign to make it easy for you to target different creators. You can create separate shortlists with up to 200 creators for each campaign.


Note: Shortlists are not visible to creators. This functionality is for TikTok One advertiser accounts only.

How to create a shortlist

To create your shortlist:

  1. Log into your TikTok One account.

  2. Click on Explore.

  3. Search for creators.

  4. Click Add to shortlist on the creator's profile.

Note: If you need to create a new shortlist, click Create shortlist, enter the shortlist name, then click Create. To import a shortlist, click Import list within a shortlist. A template is available for download.


From the Assets tab:

  1. Click into the Creator Shortlist section, then click Create shortlist.

  2. Enter your shortlist name and description (optional).

  3. Click Create.

  4. Click Go to Creator Marketplace to search for creators.

  5. Click Add to shortlist on the creator's profile.


After adding all of the creators to your shortlist, you can invite them to a campaign once a campaign is created. Note: You cannot make a copy of a shortlist at this time.


To export a shortlist as an Excel sheet, click Export list within a shortlist or Export creator list from your shortlist management page.