Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
-
- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
-
Bulk edit ads
-
- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
-
Preview ads
Call to Action buttons
Instant Pages
-
- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
-
- Ad creation /
- Create an ad /
- Call to Action buttons /
How to create a TikTok Shop CTA from a branding ad
If you have a TikTok Shop, you can use brand auction ads to drive more traffic to your product by adding your TikTok Shop link as your call to action on TikTok Ads manager.
How to create a TikTok Shop CTA from a branding ad
To create a TikTok Shop CTA:
Log in to your TikTok Ads Manager account.
Click Create new or go to an existing campaign.
Select your ad objective. You can choose from Reach, Video views, or the Community interaction objective.
Enter your campaign details and ad group information.
Click Continue.
Enter your ad details.
Go to Call to action, click the toggle to turn it on.
Go to Destination, select Website URL.
Go to Destination URL, enter the URL for your TikTok Shop Page.
Note: You must use the link to your product detail page. The product homepage link will not work with the CTA.
Go to Direct users to deeplink first, click the toggle to turn it on.
Note: Do not enter anything as the deeplink, as it will automatically add the entered Destination URL.
After completing your ad details, click Publish all.