Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Create an ad
How to create an ad
-
- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- How to turn on Don't show on TikTok profile option in TikTok Ads Manager
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- About Review Terms for Review Data
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
- About guided campaign creation for new ad accounts on TikTok
- How to create an ad in TikTok Ads Manager for new advertisers
-
Bulk edit ads
-
- About Bulk Import & Export
- How to use the Bulk Edit feature to change your ad status
- How to use the Bulk Edit feature to edit creatives
- How to use the Bulk Edit feature to edit bids
- How to use the Bulk Edit feature to edit ROAS bids
- How to use the Bulk Edit feature to edit text
- How to use the Bulk Edit feature to edit Destination links
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
-
Preview ads
Call to Action buttons
Instant Pages
-
- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
-
- Ad creation /
- Create an ad /
- Instant Pages /
Specifications for customizing an Instant Page
Last updated: February 2025
When you create an Instant page, you can customize the Instant page with seven different components. The only components that have requirements for the supported format and file size include videos, images, and carousels.
List of specifications for images, videos, and carousels
The Instant page supports the following file formats and sizes:
Images:
Supported Image format: JPG, JPEG, PNG
File Size: Up to 2MB
Videos:
Supported Video format: MOV, MP4
File size: Up to 100MB
Carousels:
Supported Video format: MOV, MP4
File size: Up to 100MB
Related Articles
Hide content
Log in for a personalized experience
Sign up
Log in
Log in for personalized support
Log in