About ad disclaimers in TikTok Ads Manager

The ad disclaimer toggle feature on TikTok Ads Manager enables you to add a disclaimer label to the bottom of your in-feed ads, instead of within the ad creative. You can include ad disclaimers at your discretion, but there are a few instances where we suggestion you use them, and certain instances where we require the use of disclaimers.

• Suggested disclaimers: Ads featuring branded drugs to share prescription and safety information, ads featuring financing for automobiles to show the financing terms and rules.

• Mandatory disclaimers: AI-generated, synthetic, or manipulated media. This includes images, video, or audio that are completely AI-generated or real source material that has been significantly modified by AI.

Learn more about specific requirements and guidelines for synthetic and manipulated media.

Key concepts

• The disclaimer will show at the bottom of the in-feed video for the duration of the ad.

• You can run ads using disclaimers as Spark Ads or non-Spark Ads.

• Currently, there only data available for the clickable disclaimers is the Pixel on the webpage(s) to track events.

Types of TikTok disclaimer toggles

There are three types of disclaimers: standard, clickable, and AI-generated content:

• Standard disclaimer is a text-only disclaimer with a maximum of 90 characters.

• ​Clickable disclaimer allows for a maximum of three clickable links to externally hosted web pages containing disclaimer information. This option has a maximum of 40 characters between the three-link titles.

  

  • Clickable disclaimer interaction example:

    
    
    
    

• AI-generated content disclaimer adds a textual disclosure label indicating that the ad includes AI-generated content.

  
  
  

  • Label explanation upon click:

    

Learn more about how to add disclaimers in TikTok Ads Manager.