About ad disclaimers in TikTok Ads Manager

Last updated: June 2024

The disclaimer toggles features on TikTok Ads Manager enable you to quickly add a disclaimer label to the bottom of your in-feed ads, instead of creating and incorporating within the ad creative. While you may add ad disclaimers at your discretion using various methods, there are certain instances where we suggest that you use disclaimers, as well as certain instances where we require the use of disclaimers.

Note: These features may not be available to all customers. For more information, please contact your sales representative.


Suggested disclaimers

  • ​Ads featuring branded drugs should use disclaimers to share prescription information and important safety information.

  • ​Ads featuring financing for automobiles should use disclaimers to show the financing terms and rules.


Mandatory disclaimer for AI-generated, synthetic, or manipulated media

Synthetic or manipulated media must be clearly disclosed or labeled in the ad content. Examples include:

  • Content that contains images, video, or audio that are completely AI-generated.

  • Content that contains real source material that has been significantly modified by AI.

We have specific requirements and guidelines for synthetic and manipulated media in our article about misleading and false content.


Types of TikTok disclaimer toggles

There are three types of disclaimers: standard, clickable, and AI-generated content.

  • Standard disclaimer is a text-only disclaimer with a maximum of 90 characters.

Standard disclaimer

  • ​Clickable disclaimer allows for a maximum of three clickable links to externally hosted web pages containing disclaimer information. This option has a maximum of 40 characters between the three-link titles.

    ​Clickable disclaimer

    • Clickable disclaimer interaction example:

      Ad Disclaimer - Disclaimer Page


  • AI-generated content disclaimer adds a textual disclosure label indicating that the ad includes AI-generated content.

    AI-generated content disclaimer - example

    • Label explanation upon click:

      Ad Disclaimer - AI Label explanation


Learn more about how to add disclaimers in TikTok Ads Manager.


Frequently asked questions

Does the disclaimer show for the duration of the ad?

Yes. The disclaimer will show at the bottom of the in-feed video for the duration of the ad.


Is an organic TikTok profile required to use disclaimers?

No. An organic TikTok profile is not required to use disclaimers. You may run ads using disclaimers as Spark Ads or non-Spark Ads.


What data is available for the clickable disclaimers?

At this time, we are unable to provide data on link usage. However, you can use Pixel on the webpage(s) to track events.