How to track offsite app events from an Instant Page

When you create a TikTok Instant Page, the system will automatically measure the actions people take on your Instant Page. To attribute the actions that people take on your app after interacting with your Instant Page, you will need to prepare offsite measurement in advance.

Before you begin

Before you measure app events on the Instant Page:

• Learn how to create an Instant Page.

• Configure your app with a supported mobile measurement partner (MMP).

• Set up your app in TikTok Ads Manager.

Note: Make sure that your links redirect to the correct app download pages when you are building your Instant Page.

How to track offsite app events

Once you have created your Instant Page, you will need to add your app's Default Impressions Tracking URL and click Tracking URLs to the third party measuring settings module on the ad creation page. To do this:

1. From Assets, click Events, and click App Events.

2. Select the app you want to promote.

3. Copy the Default Impressions Tracking URL

4. Click Tracking URLs from the app's Tracking Settings module.

5. Paste the links into the corresponding fields in the Third party setting module on the ad creation page.

When you publish the ad, you can measure the in-app activity attributed to your Instant Page ad, from TikTok Ads Manager's Campaign and Reporting tabs, and the App Event page, as well as your MMP.