Instant Page best practices for entertainment and media industries

Last updated: September 2024

These best practices will help you explore methods to create an Instant Page related to the entertainment or media industries.

Best practices for entertainment on Instant Page

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Your music or movie related ads can engage with more people by using a few of these best practices:

  • Trailer template: Drive video views of high value promotional material. This template can be used to showcase a teaser video for a new movie or show or to feature a music video to promote an upcoming concert.

  • Multi-Destination template: Designed to drive people to a range of websites like streaming platforms. This template can be used to link to various popular streaming platforms or to relevant music streaming sites.

  • Highlight well-known people: Use your Instant Page's image and text components to highlight any well-known people associated with your project.

  • Auto-play and sound on: Videos within an Instant Page will auto-play and have the sound on by default. Include catchy music or clearly spoken speech to capture your audience's attention.

  • Showcase the apps and operating systems you support: You can add the icons of any relevant apps or operating systems to your Instant Page videos and use the Instant Page to show where people can access your content, products, or services.

  • Visual impact: Use the Instant Page's image, carousel, button, and text components to create a visually appealing experience for your audience. This will help highlight your products, services, or content.

  • Video file size: Upload videos within the 100MB limitation. Videos under 2 minutes long and under 100MB can load faster. Learn more about specifications for customizing an Instant Page.

  • Create a consistent look and feel: Customize your Instant Page components, like background color, text, and buttons, to match the style of your images, videos, and brands.