All Metrics

This is a complete glossary of all the reporting metrics supported by TikTok Ads Manager. To learn more about creating a report for your campaigns, see Create and Manage Reports.


To use this glossary, the first column is the name of the Metric, the second column is the Definition, and the third column identifies the metric Category it belongs to on the Reporting tab.

Metric

Definition

Category

2-Second Video Views

Number of times your video was played for at least 2 seconds. Replays will not be counted.

Video Play

6-Second Video Views

Number of times your video was played for at least 6 seconds. Replays will not be counted.

Video Play

6-Second Video Views (Focused View)

Number of times your video was viewed for 6 seconds (or the full duration of the video if it is less than 6s) or engaged with—whichever comes first.


Engagements to be considered: Shares, clicks. Clicks consist of hashtags, music, anchor, and interactive add-ons activity clicks.

Video Play

Add Billing Rate

The percentage of Add Billing events out of all click events.

Page Event

Add to Cart Rate

The percentage of Add to Cart events out of all click events.

Page Event

App Install

The number of App Install events that are attributed to your ads.

In-App Event

Button Click (App Download) Rate

The percentage of Button Click (App Download) events out of all click events.

Page Event

Button Click (Form) Rate

The percentage of Button Click (Form) events out of all click events.

Page Event

Button Click (Phone Consultation) Rate

The percentage of Button Click (Phone Consultation) events out of all click events.

Page Event

Button Click Rate

The percentage of Button Click events out of all click events.

Page Event

Clicks

The number of clicks on your ads.

Basic Data

Complete Payment Rate

The percentage of Complete Payment events out of all click events.

Page Event

Conversions

The number of times your ad achieved an outcome based on the objective and settings you selected.

Basic Data

Cost per 1,000 People Reached

The average cost to reach 1,000 unique users. This metric is estimated.

Basic Data

Cost per Achieve Level

The average cost for each Achieve Level event.

In-App Event

Cost per Add Billing

The average cost of each Add Billing event.

Page Event

Cost per Add Payment Info

The average cost for each Add Payment info event.

In-App Event

Cost per Add to Cart

The average cost for each Add to Cart event.

In-App Event

Cost per Add to Cart

The average cost of each Add to Cart event.

Page Event

Cost per Add to Wishlist

The average cost for each Add to Wishlist event.

In-App Event

Cost per App Install

The average cost of each App Install event.

In-App Event

Cost per Button Click

The average cost of each Button Click event.

Page Event

Cost per Button Click (App Download)

The average cost of each Button Click (App Download) event.

Page Event

Cost per Button Click (Form)

The average cost of each Button Click (Form) event.

Page Event

Cost per Button Click (Phone Consultation)

The average cost of each Button Click (Phone Consultation) event.

Page Event

Cost per Checkout

The average cost for each Checkout event.

In-App Event

Cost per Complete Payment

The average cost of each Complete Payment event.

Page Event

Cost per Complete Tutorial

The average cost for each Complete Tutorial event.

In-App Event

Cost per Create Group

The average cost for each Create Group event.

In-App Event

Cost per Create Role

The average cost for each Create Role event.

In-App Event

Cost per CTA Conversion

The average cost for each app install event attributed to clicks.

Attribution

Cost per CTA Purchase

The average cost for each payment event attributed to clicks.

Attribution

Cost per CTA Registration

The average cost for an in-app registration event that is attributed to a click on your ad

Attribution

Cost per CTA Registration

The average cost for in-app registration event attributed to clicks.

Attribution

Cost per Details Page View (App Download)

The average cost of each Details Page View (App Download) event.

Page Event

Cost per Details Page View (Form)

The average cost of each Details Page View (Form) event.

Page Event

Cost per Details Page View (Phone Consultation)

The average cost of each Details Page View (Phone Consultation) event.

Page Event

Cost per Form Submission

The average cost of each Form Submission event.

Page Event

Cost per Generate Lead

The average cost for each Generate Lead event.

In-App Event

Cost per In-App Ad Click

The average cost for each In-App Ad Click event.

In-App Event

Cost per In-App Ad Impression

The average cost for each In-App Ad Impression event.

In-App Event

Cost per Initiate Checkout

The average cost of each Initiate Checkout event.

Page Event

Cost per Join Group

The average cost for each Join Group event.

In-App Event

Cost per Launch App

The average cost for each Launch App event.

In-App Event

Cost per Loan Apply

The average cost for each Loan Apply event.

In-App Event

Cost per Loan Approval

The average cost for each Loan Approval event.

In-App Event

Cost per Loan Disbursal

The average cost for each Loan Disbursal event.

In-App Event

Cost per Login

The average cost for each Login event.

In-App Event

Cost per Online Consultation

The average cost of each Online Consultation event.

Page Event

Cost per Page View

The average cost of each Page View event.

Page Event

Cost per Phone Consultation

The average cost of each Phone Consultation event.

Page Event

Cost per Place an Order

The average cost of each Place an Order event.

Page Event

Cost per Product Details Page View

The average cost of each Product Details Page View event.

Page Event

Cost per Purchase

The average cost for each purchase event.

In-App Event

Cost per Rate

The average cost for each rate event.

In-App Event

Cost per Registration

The average cost for each registration event.

In-App Event

Cost Per Result

As a campaign may have different optimization goals, the total number of result is not supported in campaign section now, please go to the ad group section to view the Cost per Result.

Basic Data

Cost per Search

The average cost for each search event.

In-App Event

Cost per Search

The average cost of each Search event.

Page Event

Cost per Secondary Goal Result

The average cost per secondary goal result from your adverts.


As a campaign may have different secondary goals, the Cost per Secondary Goal Result is not supported in campaign section now. Please go to the ad group section to view.

Basic Data

Cost per Spend Credit

The average cost for each Spend Credit event.

In-App Event

Cost per Start Trial

The average cost for each Start Trial event.

In-App Event

Cost per Subscribe

The average cost for each Subscribe event.

In-App Event

Cost per Unique Achieve Level

The average cost of each unique Achieve Level event.

In-App Event

Cost per Unique Add Payment Info

The average cost of each Unique Add Payment Info event.

In-App Event

Cost per Unique Add to Cart

The average cost of each unique Add to Cart event.

In-App Event

Cost per Unique Add to Wishlist

The average cost of each unique add to Wishlist event.

In-App Event

Cost per Unique Checkout

The average cost of each Unique Checkout event.

In-App Event

Cost per Unique Complete Tutorial

The average cost of each Unique Complete Tutorial event.

In-App Event

Cost per Unique Create Group

The average cost of each Unique Create Group event.

In-App Event

Cost per Unique Create Role

The average cost of each Unique Create Role event.

In-App Event

Cost per Unique Generate Lead

The average cost of each Unique Generate Lead event.

In-App Event

Cost per Unique In-App Ad Click

The average cost of each Unique In-App Ad Click event.

In-App Event

Cost per Unique In-App Ad Impression

The average cost of each unique in-app ad impression event.

In-App Event

Cost per Unique Join Group

The average cost of each unique join group event.

In-App Event

Cost per Unique Launch App

The average cost of each unique launch app event.

In-App Event

Cost per Unique Loan Apply

The average cost of each unique loan apply event.

In-App Event

Cost per Unique Loan Approval

The average cost of each unique loan approval event.

In-App Event

Cost per Unique Loan Disbursal

The average cost of each Unique Loan Disbursal event.

In-App Event

Cost per Unique Login

The average cost of each unique login event.

In-App Event

Cost per Unique Purchase

The average cost of each unique purchase event.

In-App Event

Cost per Unique Rate

The average cost of each unique rate event.

In-App Event

Cost per Unique Registration

The average cost of each unique registration event.

In-App Event

Cost per Unique Search

The average cost of each unique search event.

In-App Event

Cost per Unique Spend Credit

The average cost of each unique spend credit event.

In-App Event

Cost per Unique Start Trial

The average cost of each unique start trial event.

In-App Event

Cost per Unique Subscribe

The average cost of each unique subscribe event.

In-App Event

Cost per Unique Unlock Achievement

The average cost of each unique unlock achievement event.

In-App Event

Cost per Unique View Content

The average cost of each unique view content event.

In-App Event

Cost per Unlock Achievement

The average cost for each unlock achievement event.

In-App Event

Cost per User Registration

The average cost of each User Registration event.

Page Event

Cost per View Content

The average cost for each view content event.

In-App Event

Cost per VTA Conversion

The average cost for each app install event attributed to an ad impression. Calculated as: Cost / VTA Conversions.

Attribution

Cost per VTA Purchase

The average cost for each app install event attributed to an ad impression. Calculated as: Cost / VTA Purchase.

Attribution

Cost per VTA Registration

The average cost for each app install event attributed to an ad impression. Calculated as: Cost / VTA Registrations.

Attribution

CPA

The average amount of money you've spent on a conversion. Calculated as: Cost/Conversion or Install.

Basic Data

CPC

The average amount of money you've spent on a click.

Basic Data

CPM

The average amount of money you've spent per 1,000 impressions.

Basic Data

CTA Conversions (add CTA and VTA)

The number of in-app events that occurred on your mobile app and are attributed to a click on your ad

Attribution

CTA Purchase

The number of in-app payment events that are attributed to a click on your ad, based on information received from your measurement partner

Attribution

CTA Registration

The number of in-app registration events that are attributed to a click on your ad.

Attribution

CTR

The percentage of times people saw your ad and performed a click.

Basic Data

CVR (%)

The percentage of results you achieved out of all the clicks on your ads

Basic Data

Details Page View (App Download) Rate

The percentage of Details Page View (App Download) events out of all click events.

Page Event

Details Page View (Form) Rate

The percentage of Details Page View (Form) events out of all click events.

Page Event

Details Page View (Phone Consultation) Rate

The percentage of Details Page View (Phone Consultation) events out of all click events.

Page Event

Form Submission Rate

The percentage of Form Submission events out of all click events.

Page Event

Frequency

The average number of times each person saw your ad.

Basic Data

Impressions

The number of times your ads were on screen.

Basic Data

Initiate Checkout Rate

The percentage of Initiate Checkout events out of all click events.

Page Event

Online Consultation Rate

The percentage of Online Consultation events out of all click events.

Page Event

Page View Rate

The percentage of Page View events out of all click events.

Page Event

Phone Consultation Rate

The percentage of Phone Consultation events out of all click events.

Page Event

Place an Order Rate

The percentage of Place an Order events out of all click events.

Page Event

Product Details Page View Rate

The percentage of Product Details Page View events out of all click events.

Page Event

Reach

The number of unique users who saw your ads at least once. This metric is estimated

Basic Data

Real-time Conversions

The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is based on when the conversion actually happened.

Basic Data

Real-time Cost Per Result

The average cost for each result from your ad. The total count is based on when the conversion actually happened.

Basic Data

Real-time CPA

The average amount of money you've spent on a conversion. The total count is based on when the conversion actually happened.

Basic Data

Real-time CVR (%)

The percentage of results you received out of all the clicks of your ads. The total count is based on when the conversion actually happened.

Basic Data

Real-time Result

The number of times your ad achieved an outcome, based on the optimization goal you selected. The total count is based on when the conversion actually happened.

Basic Data

Real-time Result Rate (%)

The percentage of results you achieved out of all of the views/clicks on your ads. The total count is based on when the conversion actually happened.

Basic Data

Result

The number of times your ad achieved an outcome, based on the optimization goal you selected


For example: Install objective = Install result, Conversion objective = Conversion result, etc.

Basic Data

Result Rate (%)

The percentage of results you achieved out of all of the views/clicks on your ads

Basic Data

Search Rate

The percentage of Search events out of all click events.

Page Event

Total Achieve Level

The number of Achieve Level events that are attributed to your ads.

In-App Event

Total Achieve Level Value

The total value returned from all Achieve Level events.

In-App Event

Total Add Billing

The number of Add Billing events that are attributed to your ads.

Page Event

Total Add Billing Value

The total value returned from all Add Billing events.

Page Event

Total Add Payment Info

The number of add payment info events that are attributed to your ads.

In-App Event

Total Add to Cart

The number of add to cart events that are attributed to your ads.

In-App Event

Total Add to Cart

The number of Add to Cart events that are attributed to your ads.

Page Event

Total Add to Cart Value

The total value returned from all add to cart events.

In-App Event

Total Add to Cart Value

The total value returned from all Add to Cart events.

Page Event

Total Add to Wishlist

The number of add to wishlist events that are attributed to your ads.

In-App Event

Total Add to Wishlist Value

The total value returned from all add to wishlist events.

In-App Event

Total Button Click (App Download)

The number of Button Click (App Download) events that are attributed to your ads.

Page Event

Total Button Click (App Download) Value

The total value returned from all Button Click (App Download) events.

Page Event

Total Button Click (Form)

The number of Button Click (Form) events that are attributed to your ads.

Page Event

Total Button Click (Form) Value

The total value returned from all Button Click (Form) events.

Page Event

Total Button Click (Phone Consultation)

The number of Button Click (Phone Consultation) events that are attributed to your ads.

Page Event

Total Button Click (Phone Consultation) Value

The total value returned from all Button Click (Phone Consultation) events.

Page Event

Total Button Click Value

The total value returned from all Button Click events.

Page Event

Total Checkout

The number of checkout events that are attributed to your ads.

In-App Event

Total Checkout Value

The total value returned from all checkout events.

In-App Event

Total Complete Payment

The number of Complete Payment events that are attributed to your ads.

Page Event

Total Complete Payment Value

The total value returned from all Complete Payment events.

Page Event

Total Complete Tutorial

The number of complete tutorial events that are attributed to your ads.

In-App Event

Total Complete Tutorial Value

The total value returned from all complete tutorial events.

In-App Event

Total Cost

The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule.

Basic Data

Total Create Group

The number of create group events that are attributed to your ads.

In-App Event

Total Create Group Value

The total value returned from all create group events.

In-App Event

Total Create Role

The number of create role events that are attributed to your ads.

In-App Event

Total Create Role Value

The total value returned from all create role events.

In-App Event

Total Details Page View (App Download)

The number of Details Page View (App Download) events that are attributed to your ads.

Page Event

Total Details Page View (App Download) Value

The total value returned from all Details Page View (App Download) events.

Page Event

Total Details Page View (Form)

The number of Details Page View (Form) events that are attributed to your ads.

Page Event

Total Details Page View (Form) Value

The total value returned from all Details Page View (Form) events.

Page Event

Total Details Page View (Phone Consultation)

The number of Details Page View (Phone Consultation) events that are attributed to your ads.

Page Event

Total Details Page View (Phone Consultation) Value

The total value returned from all Details Page View (Phone Consultation) events.

Page Event

Total Form Submission

The number of Form Submission events that are attributed to your ads.

Page Event

Total Form Submission Value

The total value returned from all Form Submission events.

Page Event

Total Generate Lead

The number of generate lead events that are attributed to your ads.

In-App Event

Total Generate Lead Value

The total value returned from all generate lead events.

In-App Event

Total In-App Ad Click

The number of in-app ad click events that are attributed to your ads.

In-App Event

Total In-App Ad Click Value

The total value returned from all in-app ad click events.

In-App Event

Total In-App Ad Impression

The number of in-app ad impression events that are attributed to your ads.

In-App Event

Total In-App Ad Impression Value

The total value returned from all in-app ad impression events.

In-App Event

Total Initiate Checkout

The number of Initiate Checkout events that are attributed to your ads.

Page Event

Total Initiate Checkout Value

The total value returned from all Initiate Checkout events.

Page Event

Total Join Group

The number of join group events that are attributed to your ads.

In-App Event

Total Join Group Value

The total value returned from all join group events.

In-App Event

Total Launch App

The number of launch app events that are attributed to your ads.

In-App Event

Total Loan Apply

The number of loan apply events that are attributed to your ads.

In-App Event

Total Loan Approval

The number of loan approval events that are attributed to your ads.

In-App Event

Total Loan Disbursal

The number of loan disbursal events that are attributed to your ads.

In-App Event

Total Login

The number of login events that are attributed to your ads.

In-App Event

Total Online Consultation

The number of Online Consultation events that are attributed to your ads.

Page Event

Total Online Consultation Value

The total value returned from all Online Consultation events.

Page Event

Total Page View

The number of Page View events that are attributed to your ads.

Page Event

Total Page View Value

The total value returned from all Page View events.

Page Event

Total Phone Consultation

The number of Phone Consultation events that are attributed to your ads.

Page Event

Total Phone Consultation Value

The total value returned from all Phone Consultation events.

Page Event

Total Place an Order

The number of Place an Order events that are attributed to your ads.

Page Event

Total Place an Order Value

The total value returned from all Place an Order events.

Page Event

Total Product Details Page View

The number of Product Details Page View events that are attributed to your ads.

Page Event

Total Product Details Page View Value

The total value returned from all Product Details Page View events.

Page Event

Total Purchase

The number of purchase events that are attributed to your ads.

In-App Event

Total Purchase Value

The total value returned from all purchase events.

In-App Event

Total Rate

The number of rate events that are attributed to your ads.

In-App Event

Total Rate Value

The total value returned from all rate events.

In-App Event

Total Registration

The number of registration events that are attributed to your ads.

In-App Event

Total Search

The number of search events that are attributed to your ads.

In-App Event

Total Search

The number of Search events that are attributed to your ads.

Page Event

Total Search Value

The total value returned from all Search events.

Page Event

Total Spend Credit

The number of spend credit events that are attributed to your ads.

In-App Event

Total Spend Credit Value

The total value returned from all spend credit events.

In-App Event

Total Start Trial

The number of start trial events that are attributed to your ads.

In-App Event

Total Subscribe

The number of subscribe events that are attributed to your ads.

In-App Event

Total Subscribe Value

The total value returned from all subscribe events.

In-App Event

Total Unlock Achievement

The number of unlock achievement events that are attributed to your ads.

In-App Event

Total Unlock Achievement Value

The total value returned from all unlock achievement events.

In-App Event

Total User Registration

The number of User Registration events that are attributed to your ads.

Page Event

Total User Registration Value

The total value returned from all User Registration events.

Page Event

Total View Content

The number of view content events that are attributed to your ads.

In-App Event

Total View Content Value

The total value returned from all view content events.

In-App Event

Unique Achieve Level

The number of unique achieve level events that are attributed to your ads.

In-App Event

Unique Achieve Level Rate

The percentage of unique achieve level events out of all app install events.

In-App Event

Unique Add Payment Info

The number of unique add payment info events that are attributed to your ads.

In-App Event

Unique Add Payment Info Rate

The percentage of unique add payment info events out of all app install events.

In-App Event

Unique Add to Cart

The number of unique add to cart events that are attributed to your ads.

In-App Event

Unique Add to Cart Rate

The percentage of unique add to cart events out of all app install events.

In-App Event

Unique Add to Wishlist

The number of unique add to wishlist events that are attributed to your ads.

In-App Event

Unique Add to Wishlist Rate

The percentage of unique add to wishlist events out of all app install events.

In-App Event

Unique Checkout

The number of unique checkout events that are attributed to your ads.

In-App Event

Unique Checkout Rate

The percentage of unique checkout events out of all app install events.

In-App Event

Unique Complete Tutorial

The number of unique complete tutorial events that are attributed to your ads.

In-App Event

Unique Complete Tutorial Rate

The percentage of unique complete tutorial events out of all app install events.

In-App Event

Unique Create Group

The number of unique create group events that are attributed to your ads.

In-App Event

Unique Create Group Rate

The percentage of unique create group events out of all app install events.

In-App Event

Unique Create Role

The number of unique create role events that are attributed to your ads.

In-App Event

Unique Create Role Rate

The percentage of unique create role events out of all app install events.

In-App Event

Unique Generate Lead

The number of unique generate lead events that are attributed to your ads.

In-App Event

Unique Generate Lead Rate

The percentage of unique generate lead events out of all app install events.

In-App Event

Unique In-App Ad Click

The number of unique in-app ad click events that are attributed to your ads.

In-App Event

Unique In-App Ad Click Rate

The percentage of unique in-app ad click events out of all app install events.

In-App Event

Unique In-App Ad Impression

The number of unique in-app ad impression events that are attributed to your ads.

In-App Event

Unique In-App Ad Impression Rate

The percentage of unique in-app ad impression events out of all app install events.

In-App Event

Unique Join Group

The number of unique join group events that are attributed to your ads.

In-App Event

Unique Join Group Rate

The percentage of unique join group events out of all app install events.

In-App Event

Unique Launch App

The number of unique launch app events that are attributed to your ads.

In-App Event

Unique Launch App Rate

The percentage of unique launch app events out of all app install events.

In-App Event

Unique Loan Apply

The number of unique loan apply events that are attributed to your ads.

In-App Event

Unique Loan Apply Rate

The percentage of unique loan apply events out of all app install events.

In-App Event

Unique Loan Approval

The number of unique loan approval events that are attributed to your ads.

In-App Event

Unique Loan Approval Rate

The percentage of unique loan approval events out of all app install events.

In-App Event

Unique Loan Disbursal

The number of unique loan disbursal events that are attributed to your ads.

In-App Event

Unique Loan Disbursal Rate

The percentage of unique loan disbursal events out of all app install events.

In-App Event

Unique Login

The number of unique login events that are attributed to your ads.

In-App Event

Unique Login Rate

The percentage of unique login events out of all app install events.

In-App Event

Unique Purchase

The number of unique purchase events that are attributed to your ads.

In-App Event

Unique Purchase Rate

The percentage of unique purchase events out of all app install events.

In-App Event

Unique Rate

The number of unique rate events that are attributed to your ads.

In-App Event

Unique Rate Rate

The percentage of unique rate events out of all app install events.

In-App Event

Unique Registration

The number of unique registration events that are attributed to your ads.

In-App Event

Unique Registration Rate

The percentage of unique registration events out of all app install events.

In-App Event

Unique Search

The number of unique search events that are attributed to your ads.

In-App Event

Unique Search Rate

The percentage of unique search events out of all app install events.

In-App Event

Unique Spend Credit

The number of unique spend credit events that are attributed to your ads.

In-App Event

Unique Spend Credit Rate

The percentage of unique spend credit events out of all app install events.

In-App Event

Unique Start Trial

The number of unique start trial events that are attributed to your ads.

In-App Event

Unique Start Trial Rate

The percentage of unique start trial events out of all app install events.

In-App Event

Unique Subscribe

The number of unique subscribe events that are attributed to your ads.

In-App Event

Unique Subscribe Rate

The percentage of unique subscribe events out of all app install events.

In-App Event

Unique Unlock Achievement

The number of unique unlock achievement events that are attributed to your ads.

In-App Event

Unique Unlock Achievement Rate

The percentage of unique unlock achievement events out of all app install events.

In-App Event

Unique View Content

The number of unique view content events that are attributed to your ads.

In-App Event

Unique View Content Rate

The percentage of unique view content events out of all app install events.

In-App Event

User Registration Rate

The percentage of User Registration events out of all click events.

Page Event

Value per Add Billing

The average value returned from each Add Billing event.

Page Event

Value per Add to Cart

The average value returned from each Add to Cart event.

Page Event

Value per Button Click

The average value returned from each Button Click event.

Page Event

Value per Button Click (App Download)

The average value returned from each Button Click (App Download) event.

Page Event

Value per Button Click (Form)

The average value returned from each Button Click (Form) event.

Page Event

Value per Button Click (Phone Consultation)

The average value returned from each Button Click (Phone Consultation) event.

Page Event

Value per Complete Payment

The average value returned from each Complete Payment event.

Page Event

Value per Details Page View (App Download)

The average value returned from each Details Page View (App Download) event.

Page Event

Value per Details Page View (Form)

The average value returned from each Details Page View (Form) event.

Page Event

Value per Details Page View (Phone Consultation)

The average value returned from each Details Page View (Phone Consultation) event.

Page Event

Value per Form Submission

The average value returned from each Form Submission event.

Page Event

Value per Initiate Checkout

The average value returned from each Initiate Checkout event.

Page Event

Value per Online Consultation

The average value returned from each Online Consultation event.

Page Event

Value per Page View

The average value returned from each Page View event.

Page Event

Value per Phone Consultation

The average value returned from each Phone Consultation event.

Page Event

Value per Place an Order

The average value returned from each Place an Order event.

Page Event

Value per Product Details Page View

The average value returned from each Product Details Page View event.

Page Event

Value per Search

The average value returned from each Search event.

Page Event

Value per User Registration

The average value returned from each User Registration event.

Page Event

Video Average Watch Time

The average time your video was played per single video view, including any time spent replaying the video.

Video Play

Video Average Watch Time Per Person

The average amount of time your video ads played per person. Including anytime spent replaying the video

Video Play

Video Average Watch Time Per Video View

The average time your video was played per single video view, including any time spent replaying the video.

Video Play

Video Views

The number of times your video starts to play. Replays will not be counted.

Video Play

Video Views at 100%

The number of times your video was played at 100% of its length. Replays will not be counted.

Video Play

Video Views at 25%

The number of times your video was played at 25% of its length. Replays will not be counted.

Video Play

Video Views at 50%

The number of times your video was played at 50% of its length. Replays will not be counted.

Video Play

Video Views at 75%

The number of times your video was played at 75% of its length. Replays will not be counted.

Video Play

VTA Conversions

The number of events that occurred on your mobile app which are attributed to an ad impression. (The total count is based on impression time).

Attribution

VTA Purchase

The number of in-app payment events that are attributed to an ad impression, based on information received from your measurement partner. (The total count is based on impression time).

Attribution

VTA Registration

The number of registration events that are attributed to an ad impression, based on information received from your measurement partner. (The total count is based on impression time).

Attribution


Content