About Creative Center
Last updated, May 2024

TikTok For Business Creative Center is a free, public home to an ever-growing suite of creative resources where you can discover the latest trends, ad examples, best practices, and tools to create quality and effective TikTok ads. Creative Center includes the following sections:


Not sure where to start or what to do creatively on TikTok? Here, find examples of high-performing ads, keywords, patterns and products to spark your next TikTok creative idea.

1. Top Ads

Top Ads Dashboard is a collection of high-performing creatives that can be filtered by Region, Industry, Campaign Objective, and more. Dive into any Top Ad to learn more about its performance, including a second by second, frame by frame graph to help you easily find the most successful engagement moment in the video.

Top Ads Spotlight is a curation of standout ads from the Top Ads Dashboard, handpicked by TikTok creative experts. Regularly check out this page to see the latest expert picks.

2. Keyword Insights

Keyword Insights is an insights tool that highlights top keywords and phrases from TikTok ads to inspire users with ad copy and creative messaging ideas. Filter by Region, Industry, and more to discover top-performing and commonly-used keywords, notice how those keywords were used in the context of ad copy, and view real ads that used those top keywords. Use Keyword Insights to discover ways to articulate your business's value proposition, and save time and resources when ideating for your next TikTok ad.

3. Creative Insights

These are data-backed ads insights to help you understand which elements in a creative make the difference. Creative Patterns helps you know which video styles, visual elements, and components are driving performance. Best Practices are core creative insights for developing effective TikTok ads. These best practices are based on research and are the fundamentals for making TikTok-ready ad creatives. Consider these tips when building your next TikTok ad or when optimizing existing creatives.

4. Top Products

Top Products highlights trending products featured in TikTok ads to help advertisers identify which products to showcase in their creatives. Browse commonly-featured and top-converting products in your respective region/country and category, and also see real ad examples that feature the product.


Looking for the latest TikTok trends? Trends displays trending hashtags, songs, creators, and videos by region and industry. Learn what's hot to get a true sense of the pulse and culture of TikTok overall. Track and leverage trends to see how you can tap into what's trending on TikTok in your organic and paid messaging strategies.

Creative Tools

Need help making your TikTok ad creative? Under Creative Tools, leverage free tools to help build, edit, or mockup a video. Also select royalty-free music or generate a video script.

1. Video Editor & Video Templates

Video Editor is a video editing tool that gives you the freedom to edit and customize your content with TikTok styled elements, including royalty-free music, text fonts, text colors, creative dimensions and more. Video Templates provides you with various ad templates to quickly make a customized video by simply selecting a template and uploading existing photos, texts, and videos.

2. Interactive Add-on

Interactive Add-on helps advertisers visually understand all the innovative TikTok ad formats and features, while also previewing their ads with add-ons just how they will look once live.

3. Script Generator

Script Generator is a tool that generates ad scripts leveraging the power of smart technology, providing you with ad script ideas in a matter of seconds. Provide your industry, product name and description, and Script Generator generates ad scripts broken out into scenes, with on-screen visual, voiceover, and text-overlay recommendations.

4. Commercial Music Library

Commercial Music Library is a searchable directory of audio cleared for commercial use in TikTok ads. Filter for various themes, genres, moods, and durations to find the most suitable track for your ad, and also check out the Playlist page to quickly find music collections with different popular themes.


Want to level up your creative game? The Education section includes creative tips and best practices for being successful on TikTok. Browse snackable tips by industry or topic or delve into thorough, data-backed creative playbooks.

1. Creative Tips Finder

Creative Tips Finder is your destination for TikTok creative best practices. First, lay the foundations with the TikTok Creative Codes, six creative principles to help brands make effective ads. Once you've mastered the foundations, explore tips to level up by filtering by industry to find creative inspiration, shape your idea, or find production tips when creating your video.

2. Creative Strategies

Creative Strategies is a knowledge hub packed with creative playbooks by vertical and tips for creating made-for-TikTok content. Come here to take your TikTok creative strategy to the next level.

Creative Assistant

TikTok Creative Assistant is your virtual assistant for creating on TikTok. It is designed to intelligently collaborate with advertisers, creative partners and content creators throughout the creative journey. Creative Assistant draws information from a wealth of TikTok ads-focused creative knowledge to provide responses covering TikTok creative inspiration, insights, script generation and refinement, best practices and solution recommendations. Leverage the Creative Assistant to answer any questions you have during your TikTok creative journey!

Personal Profile

While login is not required to access Creative Center, we recommend logging into Creative Center to take advantage of and see all of its features, data and insights. Log in to Creative Center with your TikTok for Business account, TikTok account, or Google account.

From your Personal Profile, you can also manage your favorited collections of Top Ads under My Collections, your Top Ads authorization (if applicable) under Ad Authorization Management, and any assets created using video editing tools under Material library.