About the Creative Strategies hub
The Creative Strategies hub is a knowledge site within Creative Center that includes creative playbooks by vertical and tips for creating made-for-TikTok content. Creative Strategies knowledge can be used to find creative best practices backed by TikTok data and expert review.
Features
You can filter by the creative strategy that you need based on our different content types.
QuickTok: TikTok consumer insights articles
Creative Guidance: industry-level in-depth playbooks developed by TikTok creative experts
Creative Effectiveness: strategies for brands to find success on TikTok
How to access Creative Strategies
There are various ways of accessing Creative Strategies.
Use the Creative Strategies link.
On desktop, go to Creative Center, navigate to Education at the top, and select Creative Strategies.
On mobile, go to Creative Center, click the upper-right menu button, click Campaign Inspiration, and select Creative Strategies.