To know about Advanced Matching for Web, refer to About Advanced Matching for Web.
The identity information passed through the TikTok pixel will be hashed with SHA256 before reaching TikTok's servers for matching. TikTok uses this hashed information to match website visitors with people on TikTok. TikTok currently provides two ways to hash customer identity information.
You can hash the identify information with SHA256 on your side before sending the information to TikTok or you can pass the original identity information without hashing. In this case, TikTok will automatically hash the data with SHA256 before the data goes to our server for matching. For more information hashing and identity information supported, see our developer documentation.
For more information on TikTok data storage and retentions, see TikTok Business Products Data Terms.
No, we don't require a user to log into the website. However, in such instances, we require advertisers to pass back customer information for all events in order to match for all events (i.e. Submitting email / phone number during a purchase or form completion).
You can use TikTok Pixel Helper or Event Health reporting in Events Manager to verify parameter data is being passed back properly which will show an indicator if email or phone is detected on your website.
You can pass hashed or non-hashed data via the pixel from any source, as long as you have rights to the data.
Yes, this would happen via a Custom Audience or retargeting.
No, but Advanced Matching can be used to build audience segments containing unattributed, matched data.
No, they are not required but we highly encourage it. We recommend advertisers use both Manual and Automatic Advanced Matching at the same time, if possible, as this setting maximizes Advanced Matching's full performance.
Automatic Advanced Matching will collect pages where the pixel is installed.