Video Insights data is available starting April 1, 2022.
The industry benchmark figure is calculated using global TikTok data (no third-party data) for advertisers. An advertiser's industry corresponds to the registered account industry during initial account creation. The "Top %" tag will inform advertisers how their video performs when compared to all other videos in the same industry.
Yes. However, industry benchmark data does not tend to fluctuate very much.
Yes, Video Insights includes Spark Ads and non-Spark Ads data.
First, check the date filter and widen your time frame to capture data from when the videos actually ran. If the issue persists, submit a support ticket or reach out to your TikTok representative.
Please visit this page for a complete glossary of our reporting metrics on TikTok Ads Manager.
Conversions are calculated on the "last touch," so this would be for the most recent view from that user. 90% of clicks or conversions happen during the first view-through of the video.
Yes, based on a deeper dive into the data, this is correct. Data shows that 60% of all clicks on a video happen within the first 6 seconds of a video, with 36%+ of those happening in the first 0-2 seconds of a video. Data shown here is also rounded to the nearest second, meaning that if a click or conversion happened at 2.4 seconds, it would show as happening at 2 seconds. Conversion events represent the click time of when the conversion was generated, but not the exact time the conversion occurred.
Metrics in the key frame analysis graph are an estimate and may vary from the summary metrics on the home page due to iOS14 policy. Pangle data is also not supported in the by-second breakdown.