Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- TikTok Web Measurement Tools /
How to get started with Events API
You can use Events API to set up web events with TikTok Pixel.
Before you begin
Before starting the Events API integration, consider if you have previously integrated server-to-server APIs with other publishers. If so, you may be able to utilize the same process to share event data with TikTok's Events API.
We recommend working with internal Marketing, Legal, and Technical teams to determine the scope of data to be shared via Events API.
How to setup Events API
After determining the scope of data to be shared:
Define the Events, Parameters, and Match Keys that best align with your marketing objectives and review this with your legal and technical teams.
Choose an integrating method:
Third-party Commerce Partner Integration like Shopify and WooCommerce.
Third-party Data Partner Integration if you are partnering with one of TikTok’s Data partners, such as Customer Data Platforms (CDPs), Tag Managers, and CRMs.
Direct API integration if you require more control of data management
Choose between setting up Events API as either a standalone integration or a second channel together with your TikTok Pixel.
Note: We recommend setting up Events API as a second channel together with your TikTok Pixel.
Review the appropriate documentation depending on the chosen integration method:
Ensure your legal teams have reviewed and approved TikTok's Privacy and Data Usage policies and terms and how TikTok honors users' in-app and device-level privacy settings.
We recommend you build a timeline that accounts for approvals, integration and setup methods, and in-house development or partner engagement resources.
Once steps 1-6 have been aligned internally, you may set up Events API through a third-party partner or through your in-house technical teams.
Once implemented, validate your Events API setup with our web diagnostics tools.
Note: To authenticate Events API 2.0 calls, you will need an access token. There are two ways to generate an access token for Events API. To learn more, visit the developers portal.
Next steps
Learn more about Events API.