洞察資料與報告
How to use the Net Cost Delayed Metric
The Net Cost (Delayed) metric in TikTok Ads Manager helps advertisers understand the true cost of their campaigns after adjusting for ad credits or coupons used. Follow the steps to access and utilize this metric effectively.
Before you begin
Ensure you have the following:
Access to TikTok Ads Manager.
An active campaign under the Product Sales campaign objective.
Familiarity with the concept of ad credits/coupons.
How to Use Net Cost Delayed Metric
Log in to TikTok Ads Manager.
In the TikTok Ads Manager dashboard, locate the Custom Columns section.
Click on Custom Columns to open the customization options.
Select the Net Cost (Delayed) metric to add it to your report.
After your campaign starts, monitor the Net Cost (Delayed) metric in your report.
Note: that there may be a delay of up to 11 hours for this data to populate. Before this delayed metric is available, the report will show '0'.
Use the Net Cost (Delayed) metric to manage your budget effectively. For example, if you have a cash budget of $1,000 and the Net Cost (Delayed) is $900, you have a remaining budget of $100. Based on the Net Cost (Delayed), decide whether to extend the campaign and increase the budget or allocate the remaining budget to another campaign.
Resources
Learn about Net Cost Delayed Metric.
Explore other metrics and features in TikTok Ads Manager to further optimize your campaigns.
Stay updated with the latest features and improvements in TikTok Ads Manager.
