Interactive Add-on: How to Create an Ad With a Gift Code Sticker

Last updated: August 2024

The Gift Code Sticker Interactive Add-on lets you add an exclusive promotional code to your video ad. A Gift Code Sticker will appear in the ads for the entire time, and can't be closed before the ad is finished playing. Once the Gift Code Sticker appears within the ad on TikTok, people can click Get Code to copy it to their phone's clipboard and redeem the code in-app or on the landing page you provided.

Note: For app download ads, the code can only be redeemed in-app, after the app is downloaded.

The Gift Code Sticker feature supports Reach and Frequency, Reach, Video Views, Traffic, Conversions, and App Promotion advertising objectives. You can adjust the size and position of your Sticker on TikTok Ads Manager.

How to create a Gift Code Sticker

  1. Go to TikTok Ads Manager.

  2. Create a new campaign.

  3. Select the Buying Type and Advertising Objective.

  4. Set up your Ad Group.

  5. Continue to Ad Creation.

  6. Enable the Identity toggle to create a Spark Ad, or turn it off to create a Non-Spark Ad (regular In-Feed ad).

  7. Select Single Video as the Ad Format.

  8. Add your video, ad text, link, and CTA to complete your ad creative.

  9. Under Interactive Add-ons, click Create.

  10. From the Interactive Add-on pop-up, select Sticker.

  11. Click Gift Code Sticker.

  12. Click Confirm.

To set up a Gift Code Sticker

From the Gift Code Sticker Editor:

  1. Input your Sticker title.

  2. Enter the code in the Gift Code field.

  3. Select Sticker Color and Placement.

  4. Click Confirm to create your Gift Code Sticker.

  5. Click Submit from the Ad Creation page, when you are ready to publish your ad.