TikTok Ads Manager lets you conveniently preview your ads across our family of apps and different formats using the ad preview feature. You can preview your ads on TikTok Ads Manager or on your mobile device. You will not be charged for ad previews.
Preview ads on TikTok Ads Manager
To preview your ads during the ad creation process:
Go to the Campaign page.
Click Create to start building your campaign.
After creating your ad group, you'll get to the Ad creation module, where you will need to upload your media. For more details, refer to How to Set Up an Ad.
After you've uploaded your media, you'll see the ad preview box showing your ad.
You can preview your video across the entire family of TikTok ads' apps from the ad preview box.
Click on each app icon at the top to change app previews.
Click on the arrows at the bottom to change ad format previews.
Note: The ad preview is not specific to a device. There might be slight differences in appearance when it comes to different devices.
Preview ads on your mobile device
Once an ad group is approved, you can preview each individual ad on your mobile device. There are two methods to preview an ad on your mobile device: using a QR Code or a User ID (UID).
To preview ads using a QR Code
Note: TikTok is the only placement that currently supports the QR Code preview method. You cannot preview Catalog Sales ads or Collection ads using this method.
You can preview an ad for TikTok placement by generating a QR code on TikTok Ads Manager and then scanning it on the TikTok app.
Step 1: Generate a QR Code
Go to the Campaign page.
Go to your Ad list.
Find your ad, and click the 3-dot icon to open a drop-down menu.
Click Preview.
Select TikTok as the placement where you want to create a preview.
Select QR Code as the preview method.
Once you generate a QR Code, you will need to scan it using the TikTok app. The QR code remains valid for 7 days.
Step 2: Scan QR Code from the TikTok app
Open the TikTok app.
Click the QR Code scanner icon on the top right corner of the page.
Scan the QR code you generated on TikTok Ads Manager.
After scanning the QR code, tap Preview ad.
Next, swipe through the For You feed until you see your ad.
Once you reach your ad, you will see an 'Ad preview disclaimer popup. Tap Continue to preview your ad.
To preview ads using a User ID
Go to the Campaign page.
Go to your Ad list.
Find your ad, and click the 3-dot icon to open a drop-down menu.
Click Preview.
Select the placement where you want to create a preview.
Choose User ID as the preview method.
Obtain and enter your User ID.
Click Confirm.
Open the same app on your phone as the one you selected for your ad placement. If you chose Automatic Placement, you can preview your ads in any of the apps available on TikTok Ads Manager.
Refresh the home screen page of the app you opened on your phone. Your ad preview should appear.
How to obtain a User ID (UID)
There are two methods for getting your User ID (UID):
Chat Method: Obtain your User ID (UID) using the feedback section of settings.
Settings Method: Obtain your User ID (UID) by tapping on the settings page.
TikTok
When using TikTok, you can obtain your User ID (UID) using the Settings Method.
Download and log in to TikTok
Go to your Me page.
Click the 3-dot icon in the top-right corner.
Scroll all the way down until you see your app version number a the bottom of the page.
Continuously tap on the version number, and your User ID (UID) will appear. A notification will alert you that the UID has been copied to your clipboard.
Resso
When using Resso, you can obtain your User ID (UID). Follow the instructions below:
Download and log in to Resso.
Go to your "Me" page.
Click the Setting as a wheel icon in the top-right corner.
Doubleclick the Resso version, the system will automatically show your User ID(UID)
Click the UID to copy the number.
Notes:
You can only preview approved ads.
A preview is valid for 24 hours. You need to restart the process to preview it again.
Make sure the network environment is consistent with that of your ad targeting area. For example, if your ad targets Japan your preview device needs to be in the Japanese network environment. Otherwise, your device needs to connect to a corresponding VPN to preview the ad.
If you want to test an "App Install" ad, you need to use an Android or iOS device for previewing, based on the destination app store.
You will not be charged for ad previews.
If users in Mainland China need to log in to the overseas app store to download apps, they should use a VPN. You can then set the language to the language of the corresponding area and pull out your Mainland Chinese SIM card to download and open the app (for content protection reasons, domestic users should pull out their cards, as viewing overseas content has strict controls).